1. Created by BM|DESIGN|ER Swirly Twirly default

2. Created by BM|DESIGN|ER PARTNERS Vendors Distributors Business Lawyer Accountant VALUE PROPOSITION Healthy Alternative to Ice Cream Cheaper than many other Frozen Yogurt and Ice Cream Shops A space to meet with friends, play boardgames and have the convenience of sitting inside or on a patio CUSTOMERS Loyal Customers Discount Customers Impulse Customers Need-Based Customers Wandering Customers KEY ACTIVITIES Effective Procurement Create a lively social environment Foster the family/friend relationships RELATIONSHIPS Family/Friend type relationship Positive, welcoming relationship Relationships with added spontaneity KEY RESOURCES Serving containers: cups (2 sizes), spoons, tester cups Setup costs: 1 time fee Yogurt machines Rent:monthly cost Food products: yogurt products, fruit products, candy products 2 workers that embody the positive attitude DISTRIBUTION & ACQUISITION CHANNELS Primary: in store Secondary: coupons, groupons, etc. COST STRUCTURE Overhead is low: yogurt and yogurt flavoring is the only thing needed from the procurement process Indirectly part of procurement process is the gathering of fruit and candy products done by myself from Costco Set up fee is high because space, atmosphere and environment are important REVENUE STREAMS / PRICING Primary: in store sales of product Purchase card: by purchasing 6 purchase (must be over 5 dollars) you will receive one free purchase (up to 5 dollars, where customer pays surplus) Product costs are set at $0.50 per ounce and is based on weight

3. Created by BM|DESIGN|ER PARTNERS Vendors Distributors Business Lawyer Accountant VALUE PROPOSITION Healthy Alternative to Ice Cream Cheaper than many other Frozen Yogurt and Ice Cream Shops A space to meet with friends, play boardgames and have the convenience of sitting inside or on a patio CUSTOMERS Loyal Customers Discount Customers Impulse Customers Need-Based Customers Wandering Customers KEY ACTIVITIES Effective Procurement Create a lively social environment Foster the family/friend relationships RELATIONSHIPS Family/Friend type relationship Positive, welcoming relationship Relationships with added spontaneity KEY RESOURCES Serving containers: cups (2 sizes), spoons, tester cups Setup costs: 1 time fee Yogurt machines Rent:monthly cost Food products: yogurt products, fruit products, candy products 2 workers that embody the positive attitude DISTRIBUTION & ACQUISITION CHANNELS Primary: in store Secondary: coupons, groupons, etc. COST STRUCTURE Overhead is low: yogurt and yogurt flavoring is the only thing needed from the procurement process Indirectly part of procurement process is the gathering of fruit and candy products done by myself from Costco Set up fee is high because space, atmosphere and environment are important REVENUE STREAMS / PRICING Primary: in store sales of product Purchase card: by purchasing 6 purchase (must be over 5 dollars) you will receive one free purchase (up to 5 dollars, where customer pays surplus) Product costs are set at $0.50 per ounce and is based on weight