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IMPLICIT ASSOCIATIONS TEST (IAT) - DEMO SITUATIONS MATTER: UNDERSTANDING HOW CONTEXT TRANSFORMS YOUR WORLD - SAM SOMMERS Books for Psychology Class.

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Presentation on theme: "IMPLICIT ASSOCIATIONS TEST (IAT) - DEMO SITUATIONS MATTER: UNDERSTANDING HOW CONTEXT TRANSFORMS YOUR WORLD - SAM SOMMERS Books for Psychology Class."— Presentation transcript:

1 IMPLICIT ASSOCIATIONS TEST (IAT) - DEMO SITUATIONS MATTER: UNDERSTANDING HOW CONTEXT TRANSFORMS YOUR WORLD - SAM SOMMERS Books for Psychology Class

2 General Directions 1. Place your hands palm down on your thighs (right palm on right thigh; left palm on left thigh) 2. Silently read through the list of words and classify them as directed by slapping either your left or right thigh 3. Read the left column from top to bottom and then the right column from top to bottom 4. Raise your hand when you are finished 5. Move through the list as fast as possible while remaining accurate– if you make a mistake correct it before moving on to the next name

3 Directions – Version 1 For male names, slap your left hand on your left leg For female names, slap your right hand on your right leg Males = LEFT, Females = RIGHT Move through the list as fast as possible while remaining accurate– if you make a mistake correct it before moving on to the next name

4 Practice Round

5 Male Names Left side JON CAROL LISA TAMMY JOE Female Names Right side SHERRY LUKE JAKE MONICA NORA

6 Version 1

7 Male Names Left side CAROLINE DARREN JEFF JORDAN SARAH JACK TERESA ROB KURT SUE MARCUS KEITH SAM MELISSA Female Names Right side MIKE ELIZABETH KEVIN LISA EMILY BEAU ROBIN JENNIFER DENISE MORGAN JAMIE KATIE STEVE DORA

8 Directions – Version 2 2 categorization tasks at the same time. Male names– left hand slap Female names– right hand slap Career words– left hand slap Family words - right hand slap Male = LEFT, Career = LEFT Female= RIGHT, Family = RIGHT Move through the list top to bottom as fast as possible at your own pace– if you make a mistake correct it before moving on to the next word

9 Version 2

10 Male Names Career Words Left side FAMILY MEREDITH CHILDREN LISA CORPORATION CLAIRE BETSY MATT SOPHIE CAREER AARON OFFICE COOKING PAYCHECK Female Names Family Words Right side SHERRY INCOME JAKE STOCK MARKET VACUUM BARBARA GROCERY DYLAN BABY STROLLER STEPHEN GARDENING DANIEL VANESSA CONNOR

11 Directions – Version 3 2 categorization tasks at the same time. Male –left hand slap Female– right hand slap Career - right hand slap Family– left hand slap Male = LEFT, Family = LEFT Female= RIGHT, Career = RIGHT Move through the list as fast as possible at your own pace– if you make a mistake correct it before moving on to the next word

12 Version 3

13 Male Names Family Words Left side HOUSEWORK MANAGER AMANDA MARK PAYCHECK JULIE HEATHER PROFESSIONAL EXECUTIVE LUKE LAUNDRY CAROL AMANDA DOUGLAS Female Names Career Words Right side JOB INTERVIEW DEBBIE CHILDCARE LINDA FAMILY EMPLOYMENT EDWARD LYNETTE PARENTING LILY OFFICE COOKING BRENT ATTORNEY

14 Discussion Questions 1. How does this demonstration work? How does it attempt to measure implicit prejudice? 2. Was there a control condition? 3. Does the fact that some names can be either male or female pose a problem? 4. What are some criticisms of this test? 5. Is this an accurate test for implicit prejudice?

15 Discussion Questions 6. Why are stereotypes so pervasive? 7. How can stereotypes be related to the concept of confirmation bias? 8. How do implicit biases guide behavior? 9. How does culture influence the creation of implicit biases? 10. How are does the fundamental attribution error contribute to the perpetuation of stereotypes?


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