1. Current examinations for applications for Non-Traditional Marks in Japan Shunji SATO Japan Patent Attorneys Association International Activities Center AIPLA Mid-Winter Institute January 26-27, 2016

2. Contents  Number of Applications and Registrations for Non- Traditional Marks (NTMs)  Current Examinations and Examples of NTMs filed under the Amended Law 2

3. Number of Applications and Registrations for Non-Traditional Marks (NTMs) 3

4. Number of Applications and Registrations for NTMs SoundMotionHologramColorPositionTotal Applications (April 1) 151323192103481 Applications until October 23 (provisional) 32170114232141,039 Decisions of Registration (October 27) 211610543 Registrations (November 30) 191110536 4

5. Current Examinations and Examples of NTMs filed under the Amended Law 5

6. Sound Mark 6 Mark Goods Registrant Inks, etc., for Ink-jet Printers (Class 2) Epson Sales “Calario” http://www.epson.jp/products/colorio/ep10va/ Registered Reg. No. 5813496

7. Sound Mark 7 Mark Goods Applicant Inks, etc., for Ink-jet Printers (Class 2) Epson Sales http://www.epson.jp/products/colorio/ep10va/ Not Registered ※ Without katakana characters for “Calario” App. No. 2015-29978

8. Sound Mark Registered? Or Not Registered? 8 Epson Sales Not Registered Registered vs App. No. 2015-29978 Reg. No. 5813496

9. Sound Mark 9 Mark Goods Applicant Computer Hardware, Integrated Circuits (IC), IC Chips, Semiconductor Processors, Semiconductor Processor Chips, Microprocessors, etc. (Class 9) Intel Corporation Not Registered App. No. 2015-29981

10. Sound Mark 10 Mark Goods Registrant Tea, Tea Drinks Ito En This trademark consists of a person’s voice saying “O-i Ocha (“Hi, tea”)”, and is four seconds long. Registered https://www.itoen.co.jp/oiocha/cm.html Reg. No. 5805757

11. Sound Mark Examination Standards 11 Sounds Usually Emitted from Goods Example 1Sound usually emitted from the goods “The fizzy sound of the bubbles bursting”, regarding “Carbonated Drinks” 2Sounds that are usually used or indispensable for securing the function of the goods “The beeping alarming sound” of “Alarm Clocks” Sounds Usually Emitted in the Course of the Provision of the Service Example 1Sound usually emitted in the course of providing the service “The sizzling sound of meat cooking”, regarding the service “Yakiniku (grilled meat)” 2Sounds that are usually used or indispensable for securing the provision of the service “The clanging sound of the boxing bell” of the service “Staging of Boxing Performances”

12. Motion Mark 12 Mark Goods Toray Applicant Raw-Material Plastic (Class 1) Plastic semi-worked products (Class 17) Sports equipment (Class 28) http://www.nanoalloy.jp/ App. No. 2015-29812 App. No. 2015-29813 App. No. 2015-29814 Registered

13. Motion Mark 13 Mark Goods Wacoal Registrant Clothing, Garter, Socks Stoppers, Suspenders, Bands, Belts, Footwear, Costumes, Special Clothing for Exercise, Special Shoes for Exercise (Class 25) Reg. No. 5804316 https://www.youtube.com/watch?v=r6dsG5ovfNg&list=PL81AfRIZJqpSRJflWAwZxSSlwB4XFD35D Registered

14. Motion Mark 14 Mark Goods Toho Registrant Programs for Video Game Machines for Commercial Use, Telecommunication Machines (Class 9) Reg. No. 5805759 Registered

15. Hologram Mark 15 Mark Services Sumitomo Mitsui Card Applicant The Issuance of Gift Cards and the Provision of Information Relating Thereto (Class 36) Reg. No. 5804315 Registered http://v.vpass.ne.jp/premiumgift/contents/top/

16. Color Mark 16 Mark Services Aeon Applicant Retail services (Class 35) App. No. 2015-29878 Not Registered http://www.welcome-aeon.com/service/index.html

17. Color Mark 17 Mark Goods Christian Louboutin Applicant Women’s High-heeled Shoes App. No. 2015-29921 ※ Third party filed an Information Brief to reject this application Not Registered

18. Color Mark 18 Mark Goods Red Bull Aktiengesellschaft Applicant Non-alcoholic Energy Supplying Beverages (Class 32) App. No. 2015-29938 Registered http://energydrink-jp.redbull.com/

19. Color Mark 19 Mark Services Seven-Eleven Japan Applicant Retail Services (Class 35) App. No. 2015-30037 http://www.sej.co.jp/sej_case/area/akita/int_yokotesannokuchi.html Not Registered

20. Position Mark 20 Mark Fujitsu Registrant Notebook-Type Personal Computers (Class 9) Reg. No. 5808808 Description This trademark consists of a figure placed on the apertural side of the closed lid, inside of the edge line of the upper side, and a figure placed in the center of the upper side of the lid Goods Registered

21. Position Mark Registered? Or Not Registered? 21 Fujitsu Reg. No. 5808808 App. No. 2015-30238 This trademark consists of a figure placed on the apertural side of the closed lid, inside of the edge line of the upper side. vs Registered Not Registered This trademark consists of a figure placed on the apertural side of the closed lid, inside of the edge line of the upper side, and a figure placed in the center of the upper side of the lid.

22. Position Mark 22 Mark Edwin Registrant Pants, Long Pants, Short Pants, Jogging Pants, Sweat Pants, etc. (Class 25) Goods Reg. No. 5807881 Description The trademark is “placed on the upper left of the rear pocket of the pants, and consists of a red rectangular tab figure indicating the alphabetic characters ‘EDWIN’” Registered

23. Position Mark 23 Mark Seiko Mart Registrant Retail Services (Class 35) Services Reg. No. 5805761 Registered

24. Color Mark? Or Position Mark? 24 Retail Services (Class 35) Reg. No. 5805761 Registered Not Registered App. No. 2015-30037 vs

25. Shunji Sato ssato@tmi.gr.jp TMI Associates Thank you for your kind attention! AIPLA Mid-Winter Institute 201625