Dementia Awareness Campaign Making Edinburgh Dementia Friendly.

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Presentation transcript:

Dementia Awareness Campaign Making Edinburgh Dementia Friendly

Campaign aims Increasing public understanding of dementia Encouraging people to get a diagnosis as early as possible Signposting information Challenging stigma

Audiences People whose lives are affected by dementia Members of the public and local community (businesses, community groups) Stakeholders and influencers (service providers, practitioners, politicians, media)

Media Advertising on radio, poster sites, buses Poster, leaflets, beermats Social media, websites Press Sector publications and enewsletters Events

Campaign approach Strong visual images ‘Making Edinburgh dementia friendly’ banner

Two year campaign Phase 1: Focus on knowledge and awareness Recognising the signs of dementia and getting checked out Phase 2: Focus on attitudes and behaviour Challenging stigma and gaining acceptance Mini campaigns: support after diagnosis, power of attorney

What is a dementia friendly city? A place: –in which it is possible for the greatest number of people with dementia to live a good life, independently as possible and to continue to be part of their community –where they are met with understanding and given support where necessary.

What would you do to make Edinburgh more dementia friendly ?