2. Understand Together is a national public support, awareness and information campaign aimed at inspiring people from all sections of society to stand together with the 500,000 Irish people whose families have been touched by dementia.
The aim is to help create an Ireland that embraces and includes people living with dementia, and which displays solidarity with them and their loved ones.
The campaign is led by the HSE working with the Alzheimer Society of Ireland and Genio .
It has garnered support from over 30 partners from the health, education, public service, business, voluntary and community sectors. 
It is funded by the State and The Atlantic Philanthropies.

3. Phase 1 October 2016- March 2017 OBJECTIVES:
People in Ireland are more aware of what dementia is, how it does and does not affect people, what people with dementia and their family and carers need
Ireland has a new and recognisable brand to represent connected support for our dementia journey
Increased knowledge of what causes dementia and action being taken to reduce lifestyle risk factors in the population

4. Key elements for Phase 1
Marketing - Radio, Out of Home, Digital and Social Media
Public Relations Programme
microsite
Posters, Buttons Badges and Materials for Sharing
Social media calendar of posts and content
Partner Activities, Resources, Promotions
‘We have started this movement – you can get involved’

5. Campaign Messages

6. Anyone of us can get dementia Everyone of us can help by understanding more
People with dementia are individuals from all backgrounds with a variety of needs and desires
Behind the stats are ourselves, our mothers, daughters, sisters, wives, husbands, brothers, friends and neighbours, workmates.
Having dementia in Ireland today often involves a lot of fear, loneliness, and silence – we are all a little afraid of dementia and not sure how to be around people with dementia
‘This is me, this could be me, people like me’

7. 2. Dementia – what it is and what it isn’t
It’s not a normal part of ageing
Dementia is caused by diseases that affect the brain
It can involve memory problems, personality changes, increasing difficulty in managing day to day, difficulty with problem solving and confusion.
‘Each person’s dementia experience is as individual as they are’

9. 3. A lot of people in Ireland are affected by dementia
Over 550,000 have had a family member with dementia
Approx 55,000 people are living with dementia
Over 1 in every 10 people with dementia are aged under 65
11 people are diagnosed with dementia every day in Ireland
Prevalence is to double by 2030 due in part to our ageing population
‘We are living longer – more of us will get dementia – people like me’

10. 4. Every one of us can play a part
Compassion and understanding
Seeing the person not the disease, they have an illness, but they are still there
Life goes on with dementia and while it is a challenge, like with any disease, there is joy and quality of life for people with dementia and their loved ones
Supportive communities and services can play a big part in making lives better
‘There are many everyday things we can all do to have a real, positive impact on the lives of people with dementia and their loved ones’

12. Creative Assets

13. Logo
Our logo is the symbol of our campaign, of our strong network of partners , and of our aim to create a society that understands and stands with people with dementia and their loved ones.
The first phase of this campaign will include a focus on sharing this symbol and introducing people in Ireland to our shared purpose.

14. How will the campaign and the new symbol be shared and seen?
Advertising – Out of Home Campaign
Social Media – Calendar of posts: messages and images
Posters and Badges – available for all partners organisations and local communities and health services, individuals – a symbol of suppport
Campaign resources – Leaflet, Infographic
Website
Partners – all are welcome and encouraged to use, display and share our materials over the coming months
Brand Guidelines provided to all partners, downloadable assets, materials to order online

16. Social Media
Our campaign will use social media to share our ideas, our messages, our partnership activities, and our personal stories
Our hashtag will be #understandtogether
For Phase 1, our tweets will come and our Facebook posts from HSEIreland and will use content from our key messages above, and our imagery and photography.
Sample Post:11 people a day develop dementia. People who are just like you. It’s time to stand together with the 55,000 people living with dementia. Visit understandtogether.ie for more.
We will share our content calendar with all partners in advance.
Please follow, share and repost, and let us know your plans so that we can reciprocate

17. Partnerships Academic Commercial Transport Voluntary/Community
Ageing sector
Professional bodies
Representative Orgs

18. The campaign is building partnerships with a wide network of national and local organisations including the voluntary and community sector, academia, business, faith, culture and sports – here are some of our new partners:

19. Launch
Bringing partners and key stakeholders together Starting the journey and inviting others to join in

20. 24th October 2016 Campaign launch at City Hall, Dublin
Professor Brian Lawlor, Ronan Smith and Margot McCambridge from our Steering Group People with Dementia and Carers
People working in the dementia sector, carers
Leaders from the HSE, Alzheimer’s Society of Ireland, Genio
Partners and Stakeholders, Media

22. www.understandtogether.ie Highlighting new campaign Brand awareness
Dementia information
Signposting
Partner profiles
Training
GP information
National Dementia Office
Research and Resources
Phase 2 of the campaign will include many new online services and information points

23. Get in touch Nicola Donnelly
National Dementia Campaign Manager HSE Communications Division,
Dr. Steevens’ Hospital, Dublin D08 W2A8,
Tel: /
Get in touch