Simple Steps to Social Media Strategy

5 Step 5 Simple Steps to a Social Media Strategy - Cheat Sheet 1 Define your audience Business or consumer? Demographics & location Problems, needs, wishes © 2012 Lynda Goldman Copywriting. Design by EACH New Design

5 Step 5 Simple Steps to a Social Media Strategy - Cheat Sheet 2 Define your goals Build Awareness Brand exposure Reach larger audience Drive audience to your website © 2012 Lynda Goldman Copywriting. Design by EACH New Design Build Relationships Listen & communicate with customers Create customer loyalty Educate & entertain Sell Products or Services Create a lead generation funnel Drive people to events and places Sell online

5 Step 5 Simple Steps to a Social Media Strategy - Cheat Sheet 3 Choose the best platform © 2012 Lynda Goldman Copywriting. Design by EACH New Design Social Media Generate Fresh Leads Daily

5 Simple Steps to a Social Media Strategy - Cheat Sheet 4 Create content and sell © 2012 Lynda Goldman Copywriting. Design by EACH New Design Choose primary goal & platform Share & interact Sell

5 Simple Steps to a Social Media Strategy - Cheat Sheet 5 Track, measure & adjust © 2012 Lynda Goldman Copywriting. Design by EACH New Design Track progress Measure results Adjust & repeat