chapter 1 Your Commercial Recreation, Event, and Tourism Business Adventure

Chapter Objectives Describe the five stages that collectively represent a recreation or tourism experience. Identify and explain the concepts and models that represent the RET industry. Recognize the benefits of choosing a career in the RET industry and highlight the importance of choosing such a career in terms of the global economy. (continued)

Chapter Objectives (continued) Discuss how products, services, and experiences are created and consumed. Apply the vocabulary of business and commerce to the RET industry.

Commercial Recreation Sector Any enterprise providing recreation, event, or tourism products, services, or experiences with the intent of making a profit. Such services may be created for the benefit of a local, national, or multinational market.

Components of the Scenario Saturday sports event Weekend trip to the coast Conference business trip with leisure activities before and after Week-long trip to a major urban tourism center with a theme park Summer trip to an island holiday with festival, cultural attractions, and cruise

Common Elements of the Scenario Experiences Recognition that you want to travel and anticipation of the plans you have made Travel to and travel from the desired location where you carry out your intentions Engagement on site in recreational, event, or tourism experiences Reflection of the experience and the memories produced by the combined stages

Stages of the Consumer Experience Model Adapted from M. Clawson and J.L. Knetch, 1966, Economics of outdoor recreation (Baltimore: Johns Hopkins University Press),

Service Provider Perspective Service provider refers to any organization or business providing goods or service for those seeking leisure experiences. Public sector Nonprofit sector Commercial sector Recreation, event, and tourism industry

Synthesis of Consumer and Service Provider Perspective Photos left to right: J.S. Pfister, Stephen Davies, and iStockphoto/Jill Lang.

Tourism Services Businesses that cater to the needs of travelers who stay one or more nights outside their normal place of residence for leisure, business, or related purposes.

Public Services Organizations established to provide recreation and leisure programs, facilities, and opportunities. Such institutions generally operate on funds raised by a tax levy for their service area or jurisdiction.

Nonprofit Services Nonprofit services rely on fees and charges obtained from members and foundation grants.

Recreation, Event, and Tourism Industry Model

Early Models: Typology for RET Businesses Ellis and NortonBullaro and Edginton Types of Businesses Tourism Services for nonresidents. Travel and tourism Transporting people to points of interest, attractions, or end destinations. Tour agency, tour guide or operator, transport agency (continued)

Early Models: Typology for RET Businesses (continued) Ellis and NortonBullaro and Edginton Types of Businesses Local commercial recreation Businesses that offer either outdoor or indoor programs and services. Hospitality services Leisure service businesses that are involved with housing or feeding the consumer. Hotels, motels, B&Bs, restaurants, taverns, and pubs (continued)

Early Models: Typology for RET Businesses (continued) Ellis and NortonBullaro and Edginton Types of Businesses Retail sales Sale of equipment, clothing, vehicles, and specialty items. Entertainment services Leisure services involved with spectator events, night clubs, race tracks, sport clubs, fitness centers, and video arcades. Facility manager, promotions director, booking agent, sales manager (continued)

Early Models: Typology for RET Businesses (continued) Ellis and NortonBullaro and Edginton Types of Businesses Manufacturing Production and distribution of recreation and travel equipment. Leisure services in the natural environment Services involved with a variety of adventure experiences in the outdoors. Both water- and land- oriented products. Tour guide, instructor and host, interpreter, adventure or ecotour operator (continued)

Early Models: Typology for RET Businesses (continued) Ellis and NortonBullaro and Edginton Types of Businesses Retail outlet Leisure service goods and products sold in the marketplace. Salesperson, manager, wholesaler

Tourism–Hospitality Industry Typology

Model of the Tourism-Recreation System

Capability–Commitment Matrix

Attributes of Commercial Service Providers Pricing of services Packaging of products Buy and sell Responsive to market trends and changes Market their services in a seasonal fashion (peak-shoulder season, or even monthly if events or outdoor product oriented)

Benefits of Working in the Recreation, Event, and Tourism Industry Global Diverse Economic impact Technology oriented Green practices Open door