Template provided by MarketeersClub.com File Name MP_Competitive Summarys_0409 Competitive Summary – Competitors & Their Core Competency QualityServiceBenchmark.

Slides:



Advertisements
Similar presentations
3.02 Position products/services to acquire desired business image.
Advertisements

Company Name/Logo Name of Founder/Owner MGT 487 May 2014.
©2014 HCIA & Company 1 Business Presentation This file is part of the HCIA & Company Business Plan Toolkit. Copyright , HCIA & Company. All Rights.
1-1 McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies, All Rights Reserved C H A P T E R SEVEN Differentiation and Positioning 7.
3 Chapter 3: Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability BA 469 Spring Term, 2007 Prof. Dowling.
3 Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability.
MGT-519 STRATEGIC MARKETING AAMER SIDDIQI. LECTURE 14.
NetSuite Template Team: Make sure you run all 5 periods ending in 2012 – you should see “Congratulations, you have completed the simulation”
10 Crafting the Brand Positioning 1. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 10-2 Chapter Questions  How can a firm develop.
10 Crafting the Brand Positioning
10 Crafting the Brand Positioning 1. Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 10-2 What is Positioning? Positioning is the.
Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability Chapter 3.
Name the five marketing strategies that make up the marketing mix.
© September Competitive Advantage Firm’s ability to score profit above the average profitability for all firms in its industry.
Theory on Branding For Lesson 2. Branding  Branding  A brand is a recognisable name; term; symbol or design that allows customers to identify the goods.
MARKETING MANAGEMENT 12 th edition 2 Developing Marketing Strategies and Plans KotlerKeller.
Market Structures The number of companies producing identical products.
Differentiation and Brand Positioning
McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved. 7-1.
University of Cagliari, Faculty of Economics, Business Strategy and Policy A course within the II level degree in Managerial Economics year II,
3.04 A Position products/services to acquire desired business image.
© 2012 Pearson Education, Inc. publishing Prentice Hall. Note 17 Generic Strategies— Advantage and Scope.
YOUR LOGO [Company Name ] Provided by WEBSHUTTERWEBSHUTTER [Description with compelling proposition, ten words at most] [NAME] [TITLE]
Positioning defines the market niche you focus on relative to the competition. Sometimes, positioning is as simple as saying "Best-selling minivan" or.
Today’s Objectives See the importance of defining the specific features/benefits of a product when compared to competition Demonstrate the ability to identify.
Chapter 6 Version 3e1 Target Markets Discuss alternative strategies for selecting target markets. 7 7.
Chapter 7- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Seven Part 2 Customer-Driven Marketing Strategy Creating.
Analysis and Tools In Which Major Markets Does The Firm Desire To Compete?
STRATEGIC MANAGEMENT ACCOUNTING The Balanced Scoreboard Companies must mobilize and deploy intangible assets to create and sustain competitive advantage.
Name of the Team/Business Plan Name of the School Name of StudentContact No .
Competitive Advantage Katerina Zacharia. © Katerina Zacharia June 2007 Competitive Advantage  Creates a moat around a business such that it can keep.
Template for final presentation Building Technology Ventures
Competitor Research: Positioning. Competitor Research-Positioning Positioning is something you do to the mind of the prospect It is not enough to invent.
POSITIONING. Market positioning Analytical tool that ranks different products, services or firms according to the views of the general public. Positioning.
PRODUCT DEVELOPMENT AND MARKETING CONCEPT Friday, November 19.
Positioning Tools. Positioning Developing a specific marketing mix to influence potential customers’ overall perception of a brand, product line, or organization.
STRATEGIC MANAGEMENT II Porter’s five forces module.
Business Description Provide a short executive summary of your company (2 slides max.- inc. Short history, Key products, Investors, Funding, Awards)
Positioning defines the market niche you focus on relative to the competition. Sometimes, positioning is as simple as saying "Best-selling minivan" or.
Customer's perception of a brand or a product relative to their needs Comprises both competitive and customer need considerations.
Image from
Name of the Startup. Product / Service Offering Summary You may like to use the following sentence to bring out the key elements of the service offering.
Dinga.com.au : Angling Equipment at Australia’s Lowest Prices! Featured Product $
COMPETITIVE ANALYSIS D CUSTOM TEMPLATE.
Competitor Analysis Templates
Positioning.
Data Exchange.
Understanding Product/Service Positioning
Understanding Product/Service Positioning
Hire Toyota Innova in Delhi for Outstation Tour
© 2013 Cengage Learning. All Rights Reserved
BIS 221 Competitive Success/snaptutorial.com
Project Activity #3: Refine the value proposition, develop a brand positioning, and discuss brand execution. Value Proposition: Review the value proposition.
Branding.
10 Crafting the Brand Positioning
Positioning Statement
Communicating Messages
Positioning Techniques and Brand Positions
4.05 Position venture/product to acquire desired business image.
The Market Value Map Target Market Market Offering Customers Product
Branding The adoption of image, name and features for a produce which makes it recognisable for the consumer . It distinguishes it from competitors.
Marketing Management 2 Miss/ Eman Elfar
JUDGING COMPETITIVE POSITION
4 P’s - Price.
Understanding Product/Service Positioning
Strategic Marketing Management | The Framework
Want more tools and templates? Visit
VALUE PROPOSITION + BRAND POSITIONING
Value Proposition Template
Presentation transcript:

Template provided by MarketeersClub.com File Name MP_Competitive Summarys_0409 Competitive Summary – Competitors & Their Core Competency QualityServiceBenchmark 3Benchmark 4Benchmark 5Benchmark 6 Competitor 1  Competitor 2  Competitor 3 Competitor 4 Competitor 5 Competitor 6 Competitor 7 Competitor 8

Template provided by MarketeersClub.com File Name MP_Competitive Summarys_0409 Competitive Summary – Perception Mapping Low Price Premium Price Feature 2 High $11.25$9.50$ Competitor 3 Competitor 1 Competitor 2 Competitor 4 Your Company? Feature 2 Low Competitor 5

Template provided by MarketeersClub.com File Name MP_Competitive Summarys_0409 Competitive Summary – Competitor’s Value Proposition Comparison      PRICE  Competitor 1  Competitor 3  Competitor 2  Competitor 4 QUALITY SERVICE BRAND IMAGE         

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2024 SlidePlayer.com Inc. All rights reserved.