© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 1 Virtual Worlds, Real Regulation – Richard Allan 22nd July 2008

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 2 Context – Q+A On the subject of virtual worlds and regulation I … A.… have a high degree of knowledge/expertise B.… know something but am by no means expert C.… know very little or nothing about it

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 3 Context - Results A.… have a high degree of knowledge/expertise B.… know something but am by no means expert C.… know nothing or very little

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 4 Seven Regulatory Challenges Morality Money Mere Conduit Property Privacy Propriety Politics

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 5 Morality

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 6 Money

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 7 Mere Conduit-edness

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 8 Property

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 9 Privacy The UK definition of personal data (Data Protection Act 1998): “personal data” means data which relate to a living individual who can be identified— (a) from those data, or (b) from those data and other information which is in the possession of, or is likely to come into the possession of, the data controller, and includes any expression of opinion about the individual and any indication of the intentions of the data controller or any other person in respect of the individual;

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 10 Propriety

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 11 Politics and Mass Audiovisual Media

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 12 Proposition 1 – Virtual Worlds are not geography-free but need a regulatory “home”

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 13 Proposition 2 – Any form of currency will invite close control by governments

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 14 Proposition 3 – In-world characters have no ‘rights’ beyond in-world rules

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 15 Proposition 4 – People carry rights such as privacy with them into virtual worlds

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 16 Proposition 5 – Horizontal relationships change the nature of internet activity

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 17 Proposition 6 – We will all need to get used to living with alternative identities

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 18 Proposition 7 – Audiovisual media holds a ‘unique power’ for politicians

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 19 Seven Regulatory Propositions Geography (increasingly) Matters Money Matters (too much) Fictional People Don’t Matter (much) Real People’s Privacy Matters Horizontal Relationships Matter Multiple Identities Matter Mass Media Matters (politically)

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