BWC Public Affairs Office: PAO OPEN HOUSE 11DEC13

PAO Open House Agenda What we’re covering today: What is PAO? What AORs are covered by PAO? Services Media Outreach What BWC products fall under PAO? BWC Store Custom Items What BWC services fall under PAO? Pixel Warriors Front Page News Services What opportunities are available within PAO? Billets PAO Contributor Expectations 2013 Results

PAO Mission Statement This is what we do. This is who we are. The Black Widow Company Public Affairs Office is tasked by BWC Command with the critical mission of successfully addressing the communication needs of the Outfit, the Game Regiments and BWC Members in a timely and effective manner. We accomplish this mission by providing consistent and demonstrable subject matter expertise in the key areas of visual, written and live communications and business strategies and through the success of our consulting, philanthropy and business-focused professional media services and products. We will approach our duties as effective professionals at all times; Leading by example and validating the impact of our efforts by creating and sustaining a culture and track record of proven and measurable success, not through empty words and posturing. We will consistently exceed the expectations of our peers and clients, not merely meet them. We will work tirelessly to establish, promote and protect the values of the Black Widow Company by serving as expert Stewards for our brands, relationships, vision and members. This is our mission. Our challenge. We will accept it daily with no reservations or hesitation. We will embrace our commitment to being on time and on target for BWC and we will, without fail, honor the trust and faith shown in us with unparalleled effort and outstanding success. One Team, One Fight.

PAO AORs What BWC AOR’s does PAO cover? Services Division BWC Pixel Warriors BWC Gear Locker Media Division Broadcast/Twitch TV Webcast Content BWC Social Media Outreach Division BWC Recruiting BWC Diplomatic Corp Play To Give Back™

Gear Design Public Affairs Officer Deputy Public Affairs Officer PAO NCOIC Features & Events Editor PS2 Editor MWO Editor SC Editor Features & Events Editor PS2 Editor MWO Editor SC Editor PAO Media Officer BWC Team Sponsorship MarComm Strategy Industry Outreach BWC Brand Stewardship Co-Branded Events BWC Cons and Panels BWC Non-Game External Filming & Promotional Video Production. BWC All Host PS2 Host MWO Host SC Host BWC All Host PS2 Host MWO Host SC Host Industry News Twitter FaceBook Tumblr YouTube Industry News Twitter FaceBook Tumblr YouTube Internal Art Editor External Art Editor Front Page Art Editor Internal Art Editor External Art Editor Front Page Art Editor BWC Physical Collateral Special Item Production BWC Gear Store PS2 Recruiters MWO Recruiters SC Recruiters PS2 Recruiters MWO Recruiters SC Recruiters BWC Event Broadcast Hosts x4 BWC Twitch Streamer x8 BWC Event Broadcast Hosts x4 BWC Twitch Streamer x8 x1 x9As AOR Requires x1 BWC Outreach Development Groups PAO Staffing Structure BWC Product Development PAO Services Officer Updated: SEP2013 x3 Front Page Producer Webcast Producer Webcast Producer Social Media Producer Pixel Warrior Producer Lead Recruiter Broadcast Producer Broadcast Producer Projects Technician PS2 Diplomat MWO Diplomat SC Diplomat PS2 Diplomat MWO Diplomat SC Diplomat BWC Ambassador Play To Give Back Helping Hands Play It Forward BWC 24 HR Marathons Emergency Relief Ops Disaster Recovery Ops PAO Outreach Officer BWC Outreach Director

PAO Products Brand Stewardship Products Logos, Marks and Taglines BWC Store Designs Event Marketing Collateral Video Products YouTube Twitch TV BWC Training Videos Outreach Products Event Planning & Execution Gaming News Press Packages Industry Relationship/Consulting

PAO Services Internal Services Front Page Content Editorial Services Art Requests Forum Warriors Social Media Blasts Video Production/Editing Recruiting/Game Awareness Campaigns External Services Developer Relations Industry Awareness BWC Philanthropy/PTGB™ BWC IRL Event Planning & Execution BWC Product Branding & Placement Convention & Expo Presence

PAO Opportunities What opportunities exist in PAO? Officer Billets Warrant Billets NCO Billets PAO Contributors

As a service-focused, collaborative shop, PAO has the following expectations: Lead By Example Work With, Not At Quit Professionals Product/Results Oriented Game/Life Balance BWC Bearing PAO Expectations

2013 Wins: BWC PAO establishes working relationship with Chris Roberts and CIG at PAX East. Jump To LA media event with CIG gives BWC first looks and exclusive content releases with Cloud Imperium Games. TLC Launches Play To Give Back™ - BWC Raises $20k for St Jude Children’s Research Hospital. BWC’s first PAX Panel has CIG, PGI and SOE reps sitting on it. Strengthens existing working relationships. CIG/PTGB™ Veterans Day Sale raises $65k for Play To Give Back™. SC International Community seeks BWC PAO Consulting Services. Subsequent campaign raises $45.8k for Typhoon Haiyan Relief BWC PAX East Panel Submitted x2 BWC Honor Flight in planning stages. PAO Results

PAO Q&A Ask Away.