Successful Site Architecture Matt Bailey SiteLogic

3 Issues of Accessibility: Lack of alt text. Images maps that neither have alt text or a functional equivalent on the page. Requirement for a mouse to perform various functions on the site.

<input type="image" src=" width="306" name="submit_sign_in" height="34" border="0" />

Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link. Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages. Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Think about the words users would type to find your pages, and make sure that your site actually includes those words within it. Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images. Make sure that your title and alt tags are descriptive and accurate. [...]

1.1 Provide a text equivalent for every non-text element. 1.2 Provide redundant text links for each active region of a server-side image map. 4.1 Clearly identify changes in the natural language of a document’s text and any text equivalents (e.g., captions). 6.1 Organize documents so they may be read without style sheets Use the clearest and simplest language. 6.5 Ensure that dynamic content is accessible or provide an alternative presentation or page Clearly identify the target of each link.

Redesign your site and maintain your rankings. Rewrites Redirects Links

Identify the top entry pages by URL

-- Match keyword traffic that is unique, or the primary referral term per URL

o301 Redirect – oOld page to new page oOld Directory to New Directory oYahoo! oRedirects from one domain to another will index the "target" rather then the "source". Meta Redirects: >1 sec treated as a 301, < 1 sec is treated as a 302.

CSS & Standards Can validated code help you rank higher? Do sites using CSS rank higher?

CSS – Cascading Style Sheets Allows content to be primary focus on the page Design elements and mark-up contained externally Reduces page “clutter”

CSS v. Tables

Standards & Validation Validation can uncover coding errors Assures that spiders index content Validation does not increase rankings... but it may help.

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