INNOVATE TO GRADUATE Proactive Advising Simplified WSU Academic Advisors Joy Thompson and Chrisi Kincaid

WSU Global Campus | Who We Are »Washington State University  Washington state’s original land-grant university »Global Campus  Delivering distance education since 1992  Nine online bachelor’s degrees  Eleven online master’s degrees  Online certificates, teaching endorsements »Student Profile  Average age: 31  Varied backgrounds

Proactive Advising »Based on the research of Robert Glennen (Glennen, 1975) »Originally called Intrusive Advising »Blend of advising and counseling into one discipline

Issues Identification | So many issues so little time Advised? Enrolled? Math completion? Course rotation? Graduation plans? Career counseling? Writing Portfolio? Requirement changes? Connecting with faculty? First time at school? Entrance exams? Reinstatement? Petitions? Internship? Time management? Certified?

Issues Identification »How to deal with the flood?  Identify and list all issues  Know you will only deal with one or two issues each semester »Prioritize and strategize

Advising Administration »Advisors are busy!  Show care by using technology and data to drive proactive advising  Not quota driven, student driven  Use technology to identify and remove obstacles before they become issues »Notes – Gotta have ‘em!  Class selection  Academic goals  Career goals  Work and family life

Goals »Meet with students »Address Writing Portfolio Holds »Track our interactions

Implementation »Implementation process »Team players »Conquering resistance  Advisors Express intent clearly, positively  Students Positive feedback

Creating a Communication Plan »Advisors: Academia’s first responders »Data driven care  Gathering, storing, and using data that is available  Data to drive the right message at the right time »Technology as a resource

CRM Demo | Advising Reminders

CRM Demo | Writing Portfolio Holds

CRM Demo | Student Advised and Enrolled

Communication Calendar

Results »Smoother start to the semester »Increased overall enrollment  Newly admitted students – increased conversion rate by 7%  System wide – 43% growth in enrollments since spring 2013 »Know what to expect going forward »Ready for next semester »Stronger student relationships

Thank You! »Joy Thompson, »Chrisi Kincaid, »Global Campus, , option 5