An Introduction to Your New Research Partner

Mission Statement The Marketing Research Department (MRD) is a boutique market research consulting firm dedicated to providing consumer insights solutions for our clients’ complex business needs. In the current environment of limited staffs and increasing workloads, you can turn to the MRD to be your market research department (or at least a full-service resource partner!).

THE MARKET RESEARCH DEPARTMENT ADVANTAGE Truly Full Service The Market Research Department is a full-service market research company with extensive expertise in both quantitative and qualitative research methods (including accomplished moderators). Our qualitative experience includes not only customer interviews but significant time with employees exploring employee satisfaction, morale, and best practices. We also have broad experience in customer satisfaction, branding, segmentation, product/concept testing, advertising, and market analysis. We are an agile firm whose primary strengths are its integrity, strong personal service, and adaptability. With The Market Research Department, you will always be working with high level employees who understand research and the needs of your business. The design of our company also allows us to be more efficient and adaptable in our communication and execution.

Area’s Of Expertise Awareness And Intent Brand Research Concept Testing Customer Satisfaction Digital Media Mobile Media Packaging Television Research Quantitative and Qualitative

MRD’s Strengths Breadth of Experience. Industries. Our firm has experience in a broad variety of industries, but specializes in media and technology Methodology. Similarly, we have experience in a multitude of quantitative and qualitative research, but we excel in building a rapport with respondents and getting at “the truth” in a qualitative setting Flexibility. Our small size gives us the ability to move quickly for our clients and you always get a seasoned researcher as the lead on your project. Commitment. We firmly believe in the long-term and look to build “partnerships” with our clients—we do whatever it takes to get the job done within the client’s constraints.

Through our relationship with Bright House Networks, we have explored consumers’ general decision-making processes when it comes to the delivery of entertainment and information. Thus, we have a keen understanding of many of the issues faced by the emerging media industry. Our digital work experience includes web design, social networking using Web 2.0, segmentation web usage by age, sex, ethnicity, and race. Our digital clients include Viacom, BET, Nielsen, and Bright House Networks (A Time Warner Affiliate). THE MARKET RESEARCH DEPARTMENT ADVANTAGE Industry Experience MRD IS A VISION CRITICAL GLOBAL PARTNER

MRD Clients

We have extensive experience on the client side as well as the supplier side and are able to offer unique perspective and knowledge that delivers actionable insights, not just data. We are capable of running all aspects of any research project, allowing you to focus on the larger picture while we handle the details. We can become Your Market Research Department, taking on tasks across the entire research process. From meeting with key staff to determine needs and develop appropriate stimuli, through execution of the research and presentation of the results, we are ready to take on whichever aspects you need. THE MARKET RESEARCH DEPARTMENT ADVANTAGE Here For YOU

Television/Movie market research is a necessary evil. The expense of delivering television programing, ad spots, and cinema is mind numbing. However, the cost of market research in our space is crazy. Our goal was to create a quantitative tool, but still retain the creative feel of qualitative market research. Further, we wanted to create a tool that would provide the television market researcher with more viewer information, at half the price. We also wanted a product that allows survey questions and other content to pop up over the video. I am happy to say "The Magic Is Here" Click on the hyperlink below to see a demo of our product. The Demo: Our Television Audience Analytics Tool

Arlander Card Vitae Professional Background: Mr. Card has extensive experience with a variety of both qualitative and quantitative research methodologies. An accomplished moderator, Arlander excels at developing a rapport with his subjects which leads to very frank conversations about the topic of study. In addition, his background as an engineer has given him the technical expertise to develop several computer- based marketing research tools that have been featured in Black Enterprise, Quirks, Ad Age, and the London School of Business. Prior to starting his own firm, he worked for Boeing Military, PepsiCo, AT&T, and TWA. His client list ranges from small firms to Fortune 500 companies and includes Best Buy, U.S. Bank, Lands’ End Direct Merchants, Phillips Electronics, BET Networks, CTAM (Cable Television Association for Marketing), Bright House Networks and Nielsen Media Research. Arlander earned an MBA from Mid American University and his undergraduate degree in Computer Engineering from Wichita State University.