Design Principles Design Elements. Elements vs Principles Principles = affect the arrangement of objects within a composition. Elements = the objects.

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Presentation transcript:

Design Principles Design Elements

Elements vs Principles Principles = affect the arrangement of objects within a composition. Elements = the objects to be arranged.

Principles Balance Rhythm Proportion Dominance Unity

Balance Arrangement of the objects creating visual weight. Symmetrical or asymmetrical.

Horizontal symmetry A formal approach to balance Approximate horizontal symmetry

Radial symmetry Visual tension Informal balance Asymmetrical

Balance

Rhythm regular flowing progressive

Proportion Comparison of scale

Dominance/Scale Varying emphasis Establishes perspective

Dominance/Scale

Dominance/Emphasis

Unity: relationship of parts to whole ClosureContinuance Similarity, Proximity and Alignment

Unity

Additional concepts Contrast/opposition Positive/negative space Rule of thirds Visual center Color/Type

Design Elements Elements = the objects to be arranged Line Shape Value Color Space Texture

Line: path of a point

Shape: perceivable area Positive shapes: shapes of objects you place Negative shapes: spaces around these shapes

Value: relative light and darkness

Color

Space Overlapping most clearly establishes proximity. Diminishing scale: largest appears close, smallest is further away

Atmospheric perspective - close objects have greater intensity of color, detail and value contrast. Vertical placement - objects placed lower in the image as closer to us, and objects that are placed higher as being further away.

Color

Diagonals and Lines

Texture

Credits web.com/articles/principles_of_design/ web.com/articles/principles_of_design/ cipl/principl.htmhttp://char.txa.cornell.edu/language/prin cipl/principl.htm principles.htmhttp:// principles.htm