Technical Assistance for Civil Society Organisations Regional Office This project is funded by the European Union. Advocacy and Policy Influencing KOEN.

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Technical Assistance for Civil Society Organisations Regional Office This project is funded by the European Union. Advocacy and Policy Influencing KOEN W. TOONEN ARJOLA AGOLLI Tirana 7 – 9 April 2010

Technical Assistance for Civil Society Organisations Regional Office This project is funded by the European Union. Policy Influencing Steps

Technical Assistance for Civil Society Organisations Regional Office This project is funded by the European Union. Policy Influencing Cycle Key audiences and targets Impact on primary beneficiaries Managing network dynamics Assessing outcome Mapping of policy process Stakeholders and interests Visibility: lobby, media, campaign Delivery of Final message Birth of early message Concerted action plan Preparing deliverables Fact finding Define policy issue Primary beneficiary consultation Resourcing action plan Alliance building Identify the policy issue Targeted networking

Technical Assistance for Civil Society Organisations Regional Office This project is funded by the European Union. Dimensions of Policy Influencing For the beneficiaries and marginalized With the beneficiaries and marginalized By the beneficiaries and marginalized

Technical Assistance for Civil Society Organisations Regional Office This project is funded by the European Union. PI Cycle - bricks 1.Identify the PI issue 2.Define the issue 3.Birth of the Message 4.Design of the PI Strategy and Plan 5.Delivery of the Message

Technical Assistance for Civil Society Organisations Regional Office This project is funded by the European Union. PI Cycle - mortar 1.Reflection 2.Networking 3.Preparing 4.Monitoring and Evaluation (continuous)

Technical Assistance for Civil Society Organisations Regional Office This project is funded by the European Union. PI Cycle - tools 1.Facts and research 2.Beneficiary influence 3.Stakeholders and interest: power analysis 4.Mapping of the Policy Process 5.Alliance Building 6.PI Strategy (plan and budget) 7.Positioning 8.Do it: lobby, campaigning, media 9.M&E– Outcome Mapping (progress)