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NUTRITION CLUSTER ADVOCACY TOOLKIT
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Objectives of the session:
Structure and content of the Advocacy Toolkit Discussion on the advocacy cycle and key advocacy tools Completion of case studies for the Toolkit
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of the Advocacy Toolkit
1. Structure & content of the Advocacy Toolkit
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Chapter 1 - Introduction to nutrition cluster advocacy
Advocacy/humanitarian advocacy Nutrition cluster definition of advocacy Advocacy Goals and Objectives in the Nutrition Cluster Advocacy Strategic Framework Linkages global advocacy and national advocacy Chapter 2: Doing advocacy Section 1 – Developing an advocacy strategy Section 2 – Implementing advocacy: using tactics and tools Section 3 – Monitoring, learning and evaluation [use examples from the nutrition cluster partners when possible] Independent Chapters Not meant as stand-alone guide – it provides pointers and some advocacy tools
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2. Advocacy cycle & advocacy tools
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PROBLEM IDENTIFICATION IMPLEMENTATION & MONITORING
HUMANITARIAN PROGRAMME CYCLE ADVOCACY CYCLE NEEDS ASSESSMENT & ANALYSIS STRATEGIC PLANNING RESOURCE MOBILISATION IMPLEMENTATION & MONITORING EVALUATION PROBLEM IDENTIFICATION EVALUATION WHAT? WHO? HOW? STRATEGY ELABORATION IMPLEMENTATION & MONITORING The advocacy cycle is similar to the Humanitarian Programme Cycle. The main differences lie in the objective of the project, which focus on policy change, and the activities, which are specific to advocacy BUDGETED ACTION PLAN
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PROBLEM IDENTIFICATION
STRATEGY ELABORATION BUDGETED ACTION PLAN IMPLEMENTATION& MONITORING EVALUATION Problem identification WHAT change do we want to bring about? Context and problem analysis Linked to GNC mandate and Advocacy Strategic Framework but focused in particular on the policy, financial or technical frameworks that relate to the issue you are working. Supported by strong evidence Tools CHECKLIST OF QUESTIONS TRENDS WINDOW
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PROBLEM IDENTIFICATION
STRATEGY ELABORATION BUDGETED ACTION PLAN IMPLEMENTATION& MONITORING EVALUATION Problem identification WHAT change do we want to bring about? Change goals, objectives and results SMART Examples Tools CHECKLIST OF QUESTIONS Example of advocacy goals/objectives (global and national)
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PROBLEM IDENTIFICATION
STRATEGY ELABORATION BUDGETED ACTION PLAN IMPLEMENTATION& MONITORING EVALUATION Strategy Elaboration WHO can make change happen? Targets and allies Examples of key stakeholders Working in partnerships/building alliances (case study) Tools: CHECKLIST OF QUESTIONS STAKEHOLERS MATRIX (to help classify stakeholders in terms of their influence on your issue and the degree to which they agree with your position)
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PROBLEM IDENTIFICATION
STRATEGY ELABORATION BUDGETED ACTION PLAN IMPLEMENTATION& MONITORING EVALUATION Strategy Elaboration HOW can change happen? Opportunities ahead Tools CHECKLIST OF QUESTIONS
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PROBLEM IDENTIFICATION
STRATEGY ELABORATION BUDGETED ACTION PLAN IMPLEMENTATION& MONITORING EVALUATION Strategy Elaboration HOW can change happen? Key Messages Tools CHECKLIST OF QUESTIONS THE ONE MINUTE MESSAGE Examples of messages (case study)
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PROBLEM IDENTIFICATION
STRATEGY ELABORATION BUDGETED ACTION PLAN IMPLEMENTATION& MONITORING EVALUATION Strategy Elaboration HOW can change happen? Tactics Description of different advocacy tactics and examples (case studies) [developing a position paper; meetings with decision-makers, letters to decision makers, organise a workshop or side-event, press releases, media interview, petitions, organise an event/exhibition] Tools CHECKLIST OF QUESTIONS ADVOCACY TACTICS MATRIX & TABLE DESCRIBING EACH INDIVIDUAL TACTIC Matrix: expertise; lobbying; media; public mobilisation
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PROBLEM IDENTIFICATION
STRATEGY ELABORATION BUDGETED ACTION PLAN IMPLEMENTATION& MONITORING EVALUATION Budgeted action plan Funding for advocacy What do you need to budget for to deliver advocacy? How can we raise funds for advocacy? Tools CHECKLIST OF QUESTIONS Case studies
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PROBLEM IDENTIFICATION
STRATEGY ELABORATION BUDGETED ACTION PLAN IMPLEMENTATION& MONITORING EVALUATION Implementation & monitoring Monitoring of progress Indicators of progress Reporting Tool CHECKLIST OF QUESTIONS REPORTING TEMPLATE LIST OF INDICATORS IN THE GNC ADVOCACY STRATEGIC FRAMEWORK
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PROBLEM IDENTIFICATION
STRATEGY ELABORATION BUDGETED ACTION PLAN IMPLEMENTATION& MONITORING EVALUATION Evaluation Evaluation Means of verification Tools CHECKLIST OF QUESTIONS
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3. Advocacy case studies
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Briefly describe the change objective/s of your advocacy example
Who were your targets (i.e. decision-makers, organisations or institutions)? What were your key messages? What key tactics and activities did you use (maximum three)? Did you achieve any change/s in policy or practice through your advocacy work? What did you learn from this work (what work/didn’t work and why)? Any other comments?
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Elena Gonzalez Sandra Mutuma
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