What is Persuasion? The act of convincing someone to do or believe something.

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Presentation transcript:

What is Persuasion? The act of convincing someone to do or believe something.

Why do authors try to persuade their readers? To change their mind To keep readers Money To support a cause To be best sellers To buy a product

How do authors persuade their readers? Rhetorical strategies Logical fallacies Loaded terms Caricatures Leading questions False assumptions Incorrect premises

Rhetorical Strategies Any device used to analyze the relationship between a writer/speaker, their specific audience, and a particular purpose.

Message Speaker/Writer Audience Rhetorical Triangle

Message Speaker/Writer Audience Rhetorical Triangle ETHOS LOGOS PATHOS

Ethos – appeal to authority Credibility Qualifications Notable figure Vested interest What is ethical

Logos – appeal to logic Facts Figures Enhances ethos Must be clear

Pathos– appeal to emotions Metaphors/similes Passionate delivery Sense of justice Realizes fears and hopes Sparks imagination Powerful … but beware

Avante Garde The suggestion that using this product puts the user ahead of the game.

Weasel Words Words that suggest a positive meaning without actually really making any guarantees.

Bribery Offers something “extra”.

Magic Ingredients The suggestion that some almost miraculous discovery makes the product exceptionally effective.

Leading Questions A type of question that implies or contains its own answer. A question so worded as to suggest the proper or desired answer.

Snob Appeal The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle.

Patriotism The suggestion that purchasing this product shows your love of your country.

Transfer Positive words, images, and ideas that are used to suggest that the product being sold is also positive.

Plain Folks The suggestion that the product is a practical product of good value for ordinary people.

Bandwagon The suggestion that you should join the crowd or be on the winning side by using a product.

Individuality Appeals to consumer’s desire to be different.

Name Calling Attacks people or groups to discredit their ideas.

Loaded Words Words that elicit an emotion – positive or negative – beyond their literal meaning and can significantly contribute to persuading others