Philips Design April 2011 Headphones “Escape” packaging 11 April – FEEDBACK PD

Internal use only Philips Design, Philips Design, April 2011 Pack design explorations 2 Changing slant Window and display

Internal use only Philips Design, Philips Design, April 2011 Pack design explorations 3 Pill box with silkscreen headlines and paper “brand” wrap Stencil window

Internal use only Philips Design, Philips Design, April 2011 Pack design explorations 4 Stencil window

Internal use only Philips Design, Philips Design, April 2011 Pack design explorations 5 Print across plastic? Possible? Page 5, looks more interesting, would like to see that developed more.

Internal use only Philips Design, Philips Design, April 2011 Pack design explorations 6 Reveal On Page 6 does the headphone become partially hidden, esp the third one. May need to discuss that one. Not quite sure what is going on.

Internal use only Philips Design, Philips Design, April 2011 Pack design explorations Product colours are also part of the graphic 7 Page 7 is interesting but unsure re- materials like inner blister. Will this leave headphone pack look very plasticky?

Internal use only Philips Design, Philips Design, April 2011 Pack design explorations Basic shapes as headphone stand, covered with transparent sleeve. Edge is extended as euro-lock Graphics applied on outside of headphone. 8 Page 8, not sure how it technically works, but like the idea of the white space within headphone area… need to also discuss the thinking re this.

Internal use only Philips Design, Philips Design, April 2011 Pack design explorations Triangular stand Shape changes as range builds up 9 Page 9 is interesting but I suppose we would have to see the range build up to see them as family and how they can work together

Internal use only Philips Design, Philips Design, April 2011 Pack design explorations Basic shape as plastic mould/ tray to set headphone 10

Internal use only Philips Design, Philips Design, April 2011 Pack design explorations “Pull-out box” 11 Page 11, not quite sure of suggested materials and how it can work? It is see through?

Internal use only Philips Design, Philips Design, April 2011 Pack design explorations Triangular window Window grows as range builds up 12 Page 12, look different but remember we do have to show headphone in some manner, ie one can and segment of headband.

Internal use only Philips Design, Philips Design, April 2011 Pack design explorations Sticking-out mould Product is “bigger” than the box, box is the clear zone 13

Internal use only Philips Design, Philips Design, April 2011 Pack design explorations “Shoebox” Head contour- mould 14

Internal use only Philips Design, Philips Design, April 2011 Pack design explorations Matchbox sleeve looks like it has potential for exploration.

Internal use only Philips Design, Philips Design, April 2011