1. OTG CitiZen Packaging design proposition

2. Reference 2 Packaging Concept CitiZen OTG CitiZan range ● Philips Design ● April 18, 2011 ● Confidential ● FOR INTERNAL USE ONLY

3. Reference 3 CitiZen Grid system xxx Design concept

4. Reference CitiZen Grid system xxx Design concept 4

5. Reference CitiZen Grid system xxx Design concept 5

6. Reference CitiZen Grid system xxx Design concept 6

7. Reference 7 CitiZen Design proposition Range front view OTG CitiZan range ● Philips Design ● April 18, 2011 ● Confidential ● FOR INTERNAL USE ONLY My space Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla placerat consequat aliquet. My space Lorem ipsum dolor sit amet, consectetur adipiscing elit. My space Lorem ipsum dolor sit amet, consectetur adipiscing elit. My space Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, Option 2a : The Frame Front : Large front window showing large area of the product Back : Large back window showing large area of the product Sides : Large windows showing side details of the product Inner : Inner holder used which also allow printing for communications Pros Maximize light source to glorify the product details inside packaging Cons May weaken the packaging structure with current pack materials This direction Alexander really liked, lots have to developed re window size, shape, the clamp re headphone. The relevancy where window opens etc. We need to develop the design direction re graphics for the family range. 1

8. Reference 8 CitiZen OTG CitiZan range ● Philips Design ● April 18, 2011 ● Confidential ● FOR INTERNAL USE ONLY Option 1 : Double sided Front : Product photography Back : Two 90 degrees window on both left and right Pros Solid stopping power - (light reflection causes distraction form the plastic window) Can applies product beauty shot Cons Actual product can only be seen at the side and the back Less light source to illuminant product inside the pack Design proposition Range front view Front Back My space Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla placerat consequat aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla placerat consequat aliquet. Sed est sapien, porttitor nec egestas a, imperdiet at mauris. Nulla in ipsum et ipsum gravida placerat. My space Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla placerat consequat aliquet. My space Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla placerat consequat aliquet. My space Lorem ipsum dolor sit amet, consectetur Alexander liked this but graphics will play a serious and considered role. Photography would be a beauty shot here and needs to be considered re direction. How would the family work together? 2a

9. Reference 9 CitiZen OTG CitiZan range ● Philips Design ● April 18, 2011 ● Confidential ● FOR INTERNAL USE ONLY Design proposition Range front view Option 2a : The Skylight Front : Window cropped to show specific product details Back : Window cropped to show specific product details Sides : Window cropped to show specific product details Pros Maximize light source to glorify the product details inside packaging Cons May not show the full view of the product May weaken the packaging structure with current pack materials FrontBack Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla placerat consequat aliquet. Sed est sapien, My space Lorem ipsum dolor sit amet, consectetur adipiscing elit. My space Lorem ipsum dolor sit amet, consectetur adipiscing elit. My space Lorem ipsum dolor sit amet, consectetur adipiscing elit. My space Lorem ipsum dolor sit amet, consectetur adipiscing elit. Tyki will work on this direction re graphics and design proposals 2b

10. Reference 10 CitiZen Design proposition Range front view OTG CitiZan range ● Philips Design ● April 18, 2011 ● Confidential ● FOR INTERNAL USE ONLY My space Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla placerat consequat aliquet. My space Lorem ipsum dolor sit amet, consectetur adipiscing elit. My space Lorem ipsum dolor sit amet, consectetur adipiscing elit. My space Lorem ipsum dolor sit amet, consectetur adipiscing elit. Option 2a : The Skylight double sided Front : Window cropped to show specific product details Back : Product photography Sides : extension from the front window Pros Maximize light source to glorify the product details inside packaging Cons May not show the full view of the product This he liked also as it focuses on areas like cans and headband. Back is about a beauty shot re headphone and headers for describing the features, finishing etc. So photographty dirtection considered etc. or maybe it’s a render but has call outs re features and benefits. 2c

11. Reference 11 CitiZen Option 5 : The Zigzag xxx Design proposition OTG CitiZan range ● Philips Design ● April 18, 2011 ● Confidential ● FOR INTERNAL USE ONLY My space Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla placerat consequat aliquet. My space Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla placerat consequat aliquet. Alexander not sure about this as it seems safe as a direction, if you feel Ton that you can make this work in an impactful way, well then explore but it must really have dynamic stopping power. 3

12. Reference 12 CitiZen Option 4 : The Architectural xxx Design proposition OTG CitiZan range ● Philips Design ● April 18, 2011 ● Confidential ● FOR INTERNAL USE ONLY My space Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla placerat consequat aliquet. Not sure about this as a pack because when triangular section is removed then it relaly is like the present style packs.