Chapter 6 Indexes, Scales, And Typologies. Chapter Outline Indexes versus Scales Index Construction Scale Construction.

Slides:



Advertisements
Similar presentations
Allyn & Bacon 2003 Social Work Research Methods: Qualitative and Quantitative Approaches Topic 7: Basics of Measurement Examine Measurement.
Advertisements

Scales and Indices Scales and Indices combine several categories in a question or several questions into a “composite measure” that represents a larger.
MGT-491 QUANTITATIVE ANALYSIS AND RESEARCH FOR MANAGEMENT
Indexes, Scales and Typologies. Content validity Achieved by including all the dimensions of a concept Most non-demographic variables require more than.
CH. 9 MEASUREMENT: SCALING, RELIABILITY, VALIDITY
Indices and Scales. Indices Use sets of responses to questions to provide measures of underlying constructs Each question that makes up an index constitutes.
MSS 905 Methods of Missiological Research
1 Single Indicator & Composite Measures UAPP 702: Research Design for Urban & Public Policy Based on notes by Steven W. Peuquet. Ph.D.
SOCY 3700 IndexesScalesTypologies Greg S. Weaver Dept. of Sociology.
1 Measurement PROCESS AND PRODUCT. 2 MEASUREMENT The assignment of numerals to phenomena according to rules.
Index and Scale Similarities: Both are ordinal measures of variables. Both rank order units of analysis in terms of specific variables. Both are measurements.
1 Measurement Measurement Rules. 2 Measurement Components CONCEPTUALIZATION CONCEPTUALIZATION NOMINAL DEFINITION NOMINAL DEFINITION OPERATIONAL DEFINITION.
Chapter 6 Indexes, Scales, and Typologies. Index and Scale  Index  Constructed by accumulating scores assigned to individual attributes.  Scale  Constructed.
Chapter10 Measurement in Marketing Research. The Measurement Process Empirical System (MKT Phenomena) Abstract System (Construct) Number System measurement.
Social Research Methods: Qualitative and Quantitative Approaches, 5e
Scaling and Attitude Measurement in Travel and Hospitality Research Research Methodologies CHAPTER 11.
Collecting and Analyzing Data – Part 1 Week 3 Day 1
Measuring Social Life Ch. 5, pp
The Practice of Social Research
Indexes, Scales, and Typologies
Measurement and Data Quality
Scales and Indices While trying to capture the complexity of a phenomenon We try to seek multiple indicators, regardless of the methodology we use: Qualitative.
© 2013 Cengage Learning. Outline  Types of Cross-Cultural Research  Method validation studies  Indigenous cultural studies  Cross-cultural comparisons.
CHAPTER 4 Research in Psychology: Methods & Design
Measurement and Scaling
MEASUREMENT OF VARIABLES: OPERATIONAL DEFINITION AND SCALES
Copyright © 2008 by Nelson, a division of Thomson Canada Limited Chapter 11 Part 3 Measurement Concepts MEASUREMENT.
Measurement Neuman and Robson Ch. 6. What is it? The process of creating measurable concrete variables from abstract concepts Extends the senses (empirical)
CHAPTER 6, INDEXES, SCALES, AND TYPOLOGIES
Advanced Research Methods Indices, Scales and Typologies By David Warren Kirsch.
Descriptive Statistics becoming familiar with the data.
Other Basic Considerations in Designing Measures “Not everything that counts can be measured, and not everything that can be measured counts”, Albert Einstein.
Chapter 7 Measurement and Scaling Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.
Learning Objective Chapter 9 The Concept of Measurement and Attitude Scales Copyright © 2000 South-Western College Publishing Co. CHAPTER nine The Concept.
Other Basic Considerations in Designing Measures “Not everything that counts can be measured, and not everything that can be measured counts”, Albert Einstein.
Scaling and Index Construction
Slide 10-1 © 1999 South-Western Publishing McDaniel Gates Contemporary Marketing Research, 4e Using Measurement Scales to Build Marketing Effectiveness.
The Practice of Social Research Chapter 6 – Indexes, Scales, and Typologies.
URBP 204A QUANTITATIVE METHODS I Survey Research II
Chapter 4 Moving from Notions to Numbers: Psychological Measurement.
SOCI 2003B: Sociological Methods Colleen Anne Dell, Ph.D. Carleton University, Department of Sociology & Anthropology Canadian Centre on Substance Abuse.
Chapter 6 Indexes, Scales, And Typologies Key Terms.
Measurement. Proposal Second Draft  Title Page  Introduction  Methods Section Participants Materials Procedure  Appendix IRB Form Consent Form Debriefing.
Scales and Indices While trying to capture the complexity of a phenomenon We try to seek multiple indicators, regardless of the methodology we use: Qualitative.
6 Indexes, Scales, and Typologies Indexes Vs. Scales ◦ indexes are different than scales ◦ both are composite measures ◦ indexes are simply summed ◦ scales.
Measurement Chapter 6. Measuring Variables Measurement Classifying units of analysis by categories to represent variable concepts.
Copyright © 2014 Wolters Kluwer Health | Lippincott Williams & Wilkins Chapter 11 Measurement and Data Quality.
Class 10 Research Design Lab Time for Term Project Class 11 Remaining Research Design Introduce paper that uses multiple regression Note: T erm project.
Indices and Scales To construct composite measures of variables, we need indices and scales Social science studies deal with many composite measures Many.
Indexes and Scales Why use a “composite” measure of a concept? ▫ There is often no clear “single” indicator ▫ Increase the range of variation ▫ Make data.
MSS 905 Methods of Missiological Research
Chapter 2 Theoretical statement:
6 Scales, Tests, & Indexes.
Indexes, Scales, and Typologies
CHAPTER 6, INDEXES, SCALES, AND TYPOLOGIES
Social Research Methods MAN-10 Erlan Bakiev, Ph. D.
Associated with quantitative studies
Social Research Methods MAN-10 Erlan Bakiev, Ph. D.
Research strategies & Methods of data collection
Lecture 6 Structured Interviews and Instrument Design Part II:
Measuring Social Life: How Many? How Much? What Type?
Test Development Test conceptualization Test construction Test tryout
Chapter 6 Indexes, Scales, And Typologies
Indexes, Scales, and Typologies
INDEXES, SCALES, & TYPOLOGIES
Research strategies & Methods of data collection
M e a s u r e m e n t.
Chapter 6 Indexes, Scales, and Typologies
Indexes and Scales Why use a “composite” measure of a concept?
Reliability and validity
Presentation transcript:

Chapter 6 Indexes, Scales, And Typologies

Chapter Outline Indexes versus Scales Index Construction Scale Construction

Index and Scale Similarities: Both are ordinal measures of variables. Both rank order units of analysis in terms of specific variables. Both are measurements based on more than one data item.

Index and Scale: Scoring Differences Index: accumulate scores assigned to individual attributes. Scale: assign scores to patterns of responses.

Constructing an Index Select items for a composite index. Examine empirical relationships. Assign scores for responses. Handle missing data. Validate the index.

Selecting Items Criteria Face (logical) validity Unidimensionality General or specific Variance

Empirical Relationships Established when respondents’ answers to a question help predict how they will answer other questions. If two items are empirically related, we can argue that each reflects the same variable, and both can be included in the same index. Bivariate relationships - relationships between 2 variables. Multivariate relationships - relationship between more than 2 variables.

Assign Scores for Responses Two basic decisions: Decide the desirable range of the index scores. Decide whether to give each item in the index equal weight or different weights.

Ways to Handle Missing Data Exclude cases with missing data from the construction of the index and the analysis. Treat missing data as one of the available responses. Analyze missing data to interpret the meaning.

Validate the Index Item Analysis - internal validation. External validation - ranking of groups on the index should predict the ranking of groups in answering similar or related questions.

Techniques of Scale Construction Bogardus social distance scale - measures the willingness of people to participate in social relations. Thurstone scales - judges determine the intensity of different indicators.

Techniques of Scale Construction Likert scaling - uses standardized response categories. Semantic differential -asks respondents to rank answers between two extremes. Guttman scaling - uses an empirical intensity structure (most common).

Typologies Summarize the intersection of two or more variables to create a set of categories or types. Typologies are often created in an attempt to construct an index or scale – the items you felt represented a single variable appear to represent two. It is extremely difficult, to analyze a typology as a dependent variable.