1. Social Research Methods MAN-10 Erlan Bakiev, Ph. D.
Chapter 7: Qualitative and Quantitative Measurement

2. Need for Measurement
Quantitative measurement
Qualitative measurement

3. Qualitative vs. Quantitative Measurement
Timing
Type of Data
Construct-to-data linkage

4. Measurement Process Conceptualization Operationalization
Conceptual definition
Operationalization
Operational definition

5. Quantitative Measurement
Rules of correspondence
Conceptual hypothesis
Empirical hypothesis

6. Qualitative Measurement
Conceptualization
Operationalization
Casing

7. Reliability and Validity Quantitative Research
Measurement reliability
Stability reliability
Representative reliability
Equivalence reliability

8. Reliability and Validity Quantitative Research
Improve Reliability
Conceptualization
Increase level of measurement
Multiple indicators
Pretest, pilot studies, and replication

9. Reliability and Validity Quantitative Research
Measurement Validity
Face validity
Content validity
Criterion validity
Concurrent validity
Predictive validity
Construct validity
Convergent validity
Discriminant validity

12. Relationship between Reliability and Validity

13. Other Uses of the Terms: Reliability and Validity
Internal validity
External validity
Statistical validity

14. Quantitative Measurement Levels of Measurement
Continuous variables
Discrete variables

15. Quantitative Measurement Levels of Measurement

16. Quantitative Measurement Levels of Measurement

17. Quantitative Measurement Principles of Good Measurement
Mutually exclusive attributes
Exhaustive attributes
Unidimensionality

18. Quantitative Measurement Scales and Indexes

19. Quantitative Measurement Index Construction
Purpose
Weighting
Rates and Standardization
Missing Data
Eliminate cases w/ missing data
Substitute average
Substitute w/ nonquantitative info.
Insert random value

20. Quantitative Measurement Scale Construction
Purpose
Logic of scaling
Commonly use scales
Likert scale
Thurstone scale
Bogardus social distance scale
Semantic Differential
Guttman scaling

21. Likert Scale

22. Thurstone Scale

23. Bogardus Social Distance Scale

24. Semantic Differential

25. Guttman Scaling