Healthy Consumer Habits 8 th Grade Health Mr. Springer.

Slides:

Advertisements

Similar presentations

Making Consumer Choices

Advertisements

ADVERTISING FAHMI ADAM (07) M. BAGUS L. (14) NAUFAL ABDA A. (17)

What is the product being advertised in this print ad? Print ad-printed form of communication intended to persuade an audience.

ADS ARE ALL AROUND US!. Nostalgia Bandwagon Transfer/ Fantasy(Rich & Famous) Humor Sense Appeal Statistics Testimonial Fun and Friendship Sex Appeal/

Being a Health-Literate Consumer

ADVERTISING & CONSUMER RIGHTS Types of Advertising Validity of Information Media.

BEING A HEALTH LITERATE CONSUMER. HIDDEN ADVERTISING MESSAGES 1.Bandwagon- group of people using product or service. EX. Everyone is using it, you should.

Lesson 1 Making Consumer Choices What information do you need before you make a decision regarding health care products and services?

Analyzing Media Messages

Advertising. This is an introduction to your Advertising Unit In the unit you will learn how and why advertisers influence an audience. Your assessment.

Examples of Persuasive Techniques in Advertising Bandwagon Bandwagon is an appeal to the subject to follow the crowd. Since everyone else is buying it,

Be a Healthy Consumer.  Advertising is a form of selling products and services.  An advertisement (ad) is a paid announcement about a product or service.

Who is this ad targeting?. Analyzing Influences Learning how to analyze advertisements will help you to make better choices. You will become an advertiser's.

Advertising Techniques. Nostalgia Nostalgia Plainfolks, Plainfolks, Back to nature Back to nature Just the way grandma used to make it, Just the way.

Advertising techniques

Advertisement Goal: To increase your awareness of the techniques employed by advertisers to manipulate consumer behavior and to teach you how to resist.

Quackery Lesson (Consumer Health Unit) TSWBAT to analyze if an ad is quackery or not while selling a consumer health product. TSWBAT differentiate.

BELLRINGER: In one or two sentences, describe what the word lifestyle means to you. What choices can you make to improve your health? TAKING CHARGE OF.

Propaganda Ideas, information or allegations spread deliberately to further one’s cause or to harm an opposing cause. Propaganda is used to influence the.

Chapter 3 Warm-Up Suppose that you purchased a new iPad that broke the first time you used it. Explain how you would deal with the problem.

Consumerism Mrs. K. Practical Living Fourth Grade.

Consumer Health. I. Consumer A person who buys or uses products or servicesA person who buys or uses products or services.

16 most commonly used advertising appeals Advertisements will generally use at least 7 appeals. These appeals can be found in the visual, text or product.

Being a wise consumer Don’t get suckered!.

Media Literacy Notes Persuasive Techniques Used in Advertising.

Advertising and Persuasive Techniques

Lesson 3 Being a Health-Literate Consumer. Making Informed Choices You can learn to make good consumer choices Health Consumer = someone who purchases.

Being a Health Literate Consumer (3:04) Click here to launch video Click here to download print activity.

Promotion= Communication techniques aimed at informing, influencing, and persuading customers to buy or use a particular item. this involves communication.

Persuasive Writing: appealing to the reader How writers and advertisers use your feelings to get you to agree with them.

Advertising Techniques in Magazine Ads Bandwagon A ‘Bandwagon’ advertising technique appeals to the consumer’s sense of belonging. Join the crowd. Everyone.

Samantha Fabro PROMOTION. WHAT DOES PROMOTION DO? Promotion is aimed at the consumer tells them about a product so that they can buy it!

A HEALTHY FOUNDATION CONSUMER HEALTH & ADVERTISING.

Nutrition Food and Advertising Agenda 1.Quiz 2.Audio 2.Review from last time 3.Super Size Me Lesson 4.Create an Ad for the Cafeteria.

Click the mouse button or press the space bar to display information. 1.Discuss steps to follow to analyze influences on health. What You’ll Learn 2.Explain.

ADS ARE ALL AROUND US!. AD IT UP... Each day you are exposed to over 300 advertisements! How do you remember all those slogans and trademarks??

Analyzing Influences on Health

Consumer Decisions: Smart Consumer Choices Mr. Ervin East Hardin Middle School.

Examples of Persuasive Techniques in Advertising

Being a Good Consumer Chapter 28.1

Analyzing Influences on Health

ADVERTISING TECHNIQUES

Persuasion in Everyday Life Advertising Basic Message Advertisers use this technique for selling this product by in an effort to show that they are trustworthy.

+ Healthy Consumer Habits A lesson by Mr. Springer Grade 8 Health Why do you buy what you buy? How do you get $$? What kind of things do you own?

Click the mouse button or press the space bar to display information. 1.Discuss steps to follow to analyze influences on health. What You’ll Learn 2.Explain.

Being a Health Literate Consumer (3:04) Click here to launch video Click here to download print activity.

Healthy Consumer Habits 8 th Grade Health Mr. Springer.

Propaganda More effective than you think!. Purpose of Propaganda  to accept a particular belief or opinion, to adopt a certain behavior or to perform.

Types of Advertising Appeals Celebrity Appeal: A famous person appears on behalf of the product. Celebrity Appeal: A famous person appears on behalf of.

Chapter 2 Taking Charge of Your Health. Lesson 1 You can develop skills that will help you manage throughout your life. Health skills help you manage.

The Birth of Consumerism Using new techniques and psychological research, advertisers able to sell more products to more Americans Ads focused on the.

+ Advertising Food Grade 10 Food and Nutrition. + Why Advertise? Convince you their product is better than the next one Shape your beliefs and buying.

Advertising – Definitions and Techniques. What is Advertising?  The act or practice of calling public attention to one's product, service, need, etc.

Being a Good Consumer Chapter Traits of Skillful Consumers Consumer – a person who purchases goods and services Become familiar with available products,

Analyzing Influences on Health. 1. Identify people and things that might influence you. Media - are the various forms of mass communication. Advertisement.

Lesson 1 Making Consumer Choices What information do you need before you make a decision regarding health care products and services?

If you got to skip school today and go to the mall with $2000, list all of the things that you would want to buy. Beside the item, write why you want to.

L-3 Checking the Media. Objectives Analyze Media Messages Analyze Media Messages Describe comparison Shopping Describe comparison Shopping About different.

BEING A HEALTH- LITERATE CONSUMER CHAPTER. 3. HEALTH CONSUMER Anyone who purchases or uses health products or services Answer the following questions:

CHAPTER 2 Taking Charge of Your Health. HEALTH SKILLS  Communication  Refusal  Conflict Resolution  Accessing Information  Analyzing Influences 

Safety and Consumer Health - Day 1

Persuasive Techniques Used in Advertising

Advertising and You….

Being a Health Literate Consumer (3:04)

Being a Health Literate Consumer (3:04)

Facts about advertising

Chapter 2 Lesson 3 Notes Health.

Being a Health Literate Consumer (3:04)

LESSON 2 : MAKING RESPONSIBLE DECISIONS AND SETTING GOALS

Presentation transcript:

Healthy Consumer Habits 8 th Grade Health Mr. Springer

Quick Write  Identify 3 health products you use. Explain what or who influenced you in choosing these products.  _________________________________ _________________________________ _________________________________ _________________________________ _________________________________ _________________________________

Vocabulary  Consumer- Anyone who purchases products or services  Media- Various methods for communicating information  Advertising- Sending out messages designed to interest consumers in buying a product or service  Comparison Shopping- Method of judging the benefits of different products or services by comparing several factors, such as quality, features, and cost

Vocabulary Cont’d  Warranty- A written promise to handle repairs if the product fails to work properly  Health Advocacy- Taking action to influence others to address a health- related concern or to support a health related belief  Online Shopping- Using the internet to buy products and services

Decoding the Advertisements!  Looking at the hidden messages and methods advertisers use…

Rich and Famous!  Rich & Famous- It will make you feel rich and famous.

Great Outdoors!  Great Outdoors- It is associated with nature so it must be healthy.

Great Outdoors!

Good Times!  Good Times- It will add more fun to your life.  Ex. Bing Results Bud Light  Happy Meal Happy Meal

Bandwagon!  Bandwagon- Everyone is using it- don’t be left behind.  Ex.

Free Rewards  Free Rewards- Offers great value because you get something for free.  Ex. Redeemable coupons for merchandise  m/ m/  McDonald’s 1988 McDonald’s 1988  McDonald’s Olympics McDonald’s Olympics

Testimonial  Testimonial- It will make you be like this person. Ex.   Sony – Timberlake & Manning Sony – Timberlake & Manning  Sony – T&M, 3D Movies Sony – T&M, 3D Movies

Competitor Bashing  An advertisement that portrays the competition in a negative way.  Hidden message- Don’t use the competitor’s product, use ours instead.  Subway Subway

Recognizable spokes person/thing.  A commercial that uses a spokesperson that is associated with the product.  Hidden message- You will like and use the product because you like the spokesperson.  Geico Gecko Geico Gecko  Geico Caveman Geico Caveman  Geico Money with eyes Geico Money with eyes  Most Interesting Man in The World Most Interesting Man in The World

Humor  An advertisement that gets the consumers attention through comedy.  Hidden message- you will remember the product because of the funny advertisement. Because you like the ad, you will like the product.  Beer Commercial Beer Commercial  Terry Tate -Reebok Terry Tate -Reebok  Mayhem - Allstate Mayhem - Allstate  Mayhem - Allstate Mayhem - Allstate

Sex Appeal  A commercial that focuses on an attractive person to sell the product or service.  Uses the attractive person to get the consumer’s attention and shows the attractive person using the product.  Axe Effect Axe Effect  Axe Effect Axe Effect