inTV channels offer turnkey solutions to reach a premium, affluent yet media elusive audience with engaging AV content

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Our unique audience offering Source: TGI Europa inTV is the best platform for reaching premium audiences with engaging AV creative 158 Index – vs >€100k PA salary 4 out of 5 Largest channels across Europe by reach

Engagement Reach AwarenessSpots, Bumpers Involvement Content integration and production Talkability Events, programme ambassadors & a networked audience inTV has the right assets to fulfil each stage of the Engagement pyramid Bespoke research to gauge campaign success Brand Success

Engagement Reach AwarenessReach, Impressions Involvement Engagement rates, ad recall, clicks through rates, time spent on site, TalkabilitySocial buzz, NPS Brand Success Brand KPIs, bespoke research How we ensure accountability at each stage of the funnel KPIs - Key Performance Indicators NPS - Net Promoter Scores

Drive Awareness through synergy with digital inTV in conjunction with digital drives double the levels of awareness and effectiveness across all metrics.

Low clutter environment increases Awareness and recall Cutting through to deliver engagement against a highly busy audience who live in a cluttered world inTV National TV 1/3 1/7 Share of break Source: inTV

Longer ad breaks results in lower advertising recall InTV delivers cut through over national TV Proven across numerous research studies Number of Ads in break% RecallIndex 2 to 453% % % %103 8 to 1037%100 Source: The Billet Consultancy

Unprompted Awareness – Top 10 Which companies in the chemical industry are you aware of even if only by name? Sample: Base - All respondents W1 505, W Despite already recording high levels of unprompted awareness, K Brand increased awareness more than any of the other named companies which comparatively remained flat. CASE STUDY AWARENESS – inTV: building unprompted awareness K Chemical Company

Prompted brand awareness CASE STUDY AWARENESS - inTV exposure drives brand awareness…. across multiple sectors C Airline brandB Car brand A Bicycle brand Non viewer Viewer Viewer & recognised the campaign

TV Spot - Where seen? 51% 21% 14% On inTV channel On another channel QAD2a: Do you think you saw this advertising on channel x or on another channel? On inTV channel 46% On Another Channel 59% 32% 14% 45% On Both CASE STUDY AWARENESS - Increased visibility: inTV adds incremental reach to domestic campaigns D Personal electronics brandE Car brand

inTV is acknowledged by audiences to be 75% more ENGAGING than national TV A quality programming environment is what drives engagement and involvement Please indicate which of these statements you think would best describe INTV and National TV channels? Base: All heavy INTV viewers (278), heavy National viewers (327), heavy INTV viewers, €40K+ (109), heavy National viewers, €40K+ (124)

Audiences associate the TV environment with Luxury brands, more so than digital and print Using inTV brings stature to digital only campaigns more effectively than digital and print media channels Source: ZenithOptimedia Touchpoints* *“All rights to the MCA® measurement system including CCF™, BEP™ and BES™ are owned by Integration (Marketing and Communications) Limited and licensed to ZenithOptimedia and its affiliates”.

Used exclusively by global luxury brands to drive Involvement with affluent consumers Premium brands use inTV exclusively for their TV advertising to ensure they deliver stature in a premium environment Source:Secodip

Provides a lower cost turnkey solution to delivering integrated engaging content and distribution Brands have the ability to integrate with the media & produce content to maximise value and minimise cost of entry Cost efficient production partnerships through inTV channels Cost efficient distribution to get the best from the content Greater potential for editorial origination Better access to talent

inTV provides the platform and content to deliver immersive, deep multi-device engagement

InTV drives users to search out your brand 8 out of 10 viewers have visited a website as a result of seeing ads or programmes about a company on inTV Source: coreanalytics: Italy, 2011, 34% uplift in keyword effectiveness when TV is used in synergy with a search campaign 34 %

Can you tell us from a list below who you think this advert would appeal to, including yourself? The ad is 68% more likely to appeal to viewers and 88% more likely to appeal to their peer group than non-viewers CASE STUDY ENGAGEMENT - inTV exposure drives appeal B Car brand

Campaign Crossover – Amongst all who have seen at least one element Have you seen these sponsorship adverts on channel x? Do you remember seeing the following advertising/sponsorship on the websites you visit? Have you seen any of the following adverts whilst using the Application TV Sponsorship Online only Online and Iphone Iphone only CASE STUDY ENGATEMENT- inTV engages across multiple platforms B Car brand

Leverage inTV brand assets to scale Talkability and access a loyal fanbase Our programme ambassadors have over a million followers and fans for potential brand integration Source:

inTV can reach an influencer audience to maximise Talkability inTV viewer profiles are vibrant communicators online across all categories Source: TGI Europa Propensity to comment online

Net Promoter Scores of Brand I – Airline Brand CASE STUDY TALKABILITY - inTV - word of mouth …a proven success Source: ad hoc research Q – universe: ABC1, aged 18-64, long haul travellers -– Sample: ~1,000 How likely are you to recommend the following airlines listed below to a relative, friend or colleague? NPS NPS airline A+26% airline B+14% airline C+8% airline D+2% airline E-1% airline F-8% Airlines A & B were advertisers on inTV channel. Other airlines were not

Compared to non-viewers, inTV viewers were 278% more likely to be planning to stay at Brand H Hotel Brand in the next year than non-viewers. Stage 5 - Purchase Consideration +12% Stage 4 - Brand Image +8% Stage 3 – Brand Awareness +10% Stage 2 – Message Communication +4% Stage 1 – Advertising Awareness +14% CASE STUDY BRAND SUCCESS - Exposure on inTV builds all the key KPI’s over time 2011vs2009

Brand Imagery (4 to 5 out of 5) Here are some statements that people have used to describe car manufacturers. Please indicate, using the scale below how much you think each statement applies to E Car brand CASE STUDY BRAND SUCCESS - exposure on inTV increases the brand’s perception E Car brand

Brand Imagery You will find below a list of statements related to Airline companies. To what degree do you think each of these statements apply to...? % (applies completely or to some degree) CASE STUDY BRAND SUCCESS : exposure on inTV increases the brand’s perception Brand I – Airline Brand : Attributes Source: ad hoc research Q – universe: ABC1, aged 18-64, long haul travellers -– Sample: ~1,000

Based on what you know about the below companies, which do you believe the following statements apply most to? J Bank Brand Index = 100 N.B: The index compares those who saw ads against those who did not, where 100 = the average. An index of 267 means that those who saw ads were 167% more likely to believe that the corresponding statement applies to J Bank. CASE STUDY BRAND SUCCESS - exposure on inTV increases the brand’s perception

Based on what you know about the below companies, which do you believe the following statements apply most to? J Bank demonstrated growth between waves 1 & 2 for being considered as a trusted and reliable partner and also challenging the status quo & providing options CASE STUDY BRAND SUCCESS - exposure on inTV increases the brand’s perception overtime J Bank Brand

Base: All Respondents 1087 Q22. How likely are you to buy the Flyer Tablet in the next 6 months? CASE STUDY BRAND SUCCESS - Exposure on inTV increases purchase intent

Base: All Respondents 1087 Q22. How likely are you to buy the Flyer Tablet in the next 6 months? CASE STUDY BRAND SUCCESS - Exposure on inTV increases purchase intent +162%

CASE STUDY BRAND SUCCESS - Exposure to inTV drives intention to stay inTV viewers are much more likely to stay at Brand H Hotel Brand in the next year than non-viewers.

+21% In 2 years, brand awareness has increased by 21% at a 12% increase in ad expenditure. CASE STUDY BRAND SUCCESS - increased investment on inTV has exponential effect on brand awareness Source: ad hoc research – universe: ABC1, aged 18-64, long haul travellers samples: ~500 in 2009 and ~1,000 in % Brand I – Airline Brand

Based on what you know about the below companies, which do you believe the following statements apply most to? When compared to competitors across Europe, J Bank ranked top for being committed to Excellence, understanding clients needs, always putting the client first and being a trusted and reliable partner CASE STUDY BRAND SUCCESS – inTV delivered success against key attributes J Bank Brand

Advertising: Image Transfer ”Having seen the ads for (Brand): Would you say you have.....of the company?” NOTES: Base – All seen ads for each company (N.B – Only K Brand, Shell & Bayer measured recall over 100 respondents) 44% felt the K Brand advertising increased their perception on the company whilst 48% retained the opinion they had. In contrast, people who had seen other brands were considerably more likely to sit on the fence for their response K Chemical Company CASE STUDY BRAND SUCCESS – inTV building brand attributes

Advertising Campaign Evaluation ”Having seen the ad for K Brand, to what degree to you agree with the following statements about the advertising?” NOTES: Base – All seen ads for K Brand (115) After seeing the ad, people were most inclined to agree that K Brand was “Credible”, “Interesting” and “believable”. CASE STUDY BRAND SUCCESS – inTV building brand attributes K Chemical Company

Awareness Involvement Talkability Engagement Reach No matter what your objective inTV delivers Brand Success

In summary  inTV can deliver across all the key campaign tasks  We have the biggest reach across a highly premium and media allusive audience  Complimentary with digital - TV adds stature and luxury association  Opportunity to leverage production capabilities to create cost efficient integrated campaigns  All activities measured to deliver tangible business effectiveness