The Reel Opportunity Larry Macfarlane President, Big Planet

Agenda  The Big Picture  Photomax  The Reel Opportunity  Keynote: Our World of Content

The Value of Content Movies and TV Music ArtworkBooks

Personal Content Personal Memories You!

Photomax

Our Big Picture Was “MaxTV”

Photomax

Core Products

Max’s new tricks!

Web site enhancements Craig Pyle

Coming Soon

Movie Magic enhancements Lela Russo

Movie Magic  Bring your memories to life  Your Movie – just the way you want  Hollywood style themes  More than 50 storyboards  35 music selections  Choose up to 100 photos  Custom title  Personalized movie credits

Movie Magic - storyboards

Movie Magic - Intro  New Story Boards—Available in May  Baby ABC’s  Graduation  Life Reflections  Team Roster  Beach Vacation (Expandable)  Caribbean Vacation  Hawaiian Vacation

Movie Magic (New Samples)

Movie Magic  New Features  Expandable  Auto saves every three minutes  More music selections

120 New Music choices! Coming Soon!

Movie Magic – coming soon  New Features—coming soon  Scene samples  Story Boards supporting 200 photos  Customizable DVD and case with your photo  Thumbnail print out of photos  Low resolution warning

Photo Book enhancements Jeff Gardner

Photo Books  Elegant, hard-bound collection of your photos  Life events, special occasions, journaling and scrap booking  Customized the way you want  Covers  Background themes  Page layouts

Photo Books  NEW enhancements  Photo Books automatically saved every three minutes  Photo Books warn of low resolution photos

Photo Books  NEW cover category: “Embossed Matte”  EIGHT new colors  Carnation Pink  Periwinkle  Indigo  Red  Orchid  Fern  Ivory  Black Available in May

Photo Books  SIX new background themes  Pastel Blue  Pastel Pink  Letters and Numbers  Fun Sports  Travel  Stars  19 background themes in total More than any competitor!

New “Deluxe” styles coming fall 2006

Preservation enhancements Scott Wells

Video Saver Just like Photo Saver: 1. Buy a Video Saver Box  Photomax.com, By phone, At the event  Wholesale = $75.95; Recurring wholesale = $ Select a video tape  VHS, Hi-8, Video-8, Digital-8  MiniDV, Beta Max 3. Send it in

Video Saver  Convenient DVD  Custom Title  Chaptering  Full motion  Chapter index thumbnail  Fun Music Videos

Granite Vault Archive

Photosaver and Video

Photomax gets video!  Even more valuable memories than photos  More emotional  More scarce  More content: many ways to extract content from video  The market need is huge  Billions of hours of videotape are in drawers and shoeboxes  Videotape degrades rapidly—even more rapidly than photos  Like 35mm slides—difficult to enjoy with today’s technology  Even more difficult to share electronically than photos  Timing  We’re a little earlier with a video solution than we were with photos  More evangelism may be required, and more market share can be owned

Photomax Video  Preserve  Video Saver  Organize  Share  Enjoy

Construction zone Disclaimer: We’re in the “blueprint phase” Just starting to build Lots of changes are anticipated Names, features, dates changing

Photomax (Preserve, Organize, Share, Enjoy) My Vault (Preserve) Preserve Video Uploads Video Saver Audio Files Photo Saver Photo Uploads Photo Products

My Vault  Permanent, safe archival of most valuable possessions  Monthly rental of storage space  Example: $9.95 / month for 15G storage  15G = 10,000 photos or 15 hours of video  Commission generators:  Photo Saver, Video Saver, storage subscriptions, output product consumption

Photomax (Preserve, Organize, Share, Enjoy) My Vault (Preserve) Organize, Enjoy My Channels (Organize, Enjoy) Video Viewing

My Channels  My content, my way  Monthly rental of my TV station  Example: $9.95 / month for 10 hours of programming  No limit to personal and family viewing  Commission  Channel subscriptions  Click to purchase

Photomax (Preserve, Organize, Share, Enjoy) My Vault (Preserve) Share My Channels (Organize, Enjoy) My Broadcast (Share) Video Viewing

My Broadcast  Share my content with anyone and everyone  Pay for broadcast airtime  Cell phone model or  Advertising supported model  Commission  Airtime  Click to purchase  Share advertising revenue?  Pay-per-view?

Photomax (Preserve, Organize, Share, Enjoy) My Vault (Preserve) Share My Channels (Organize, Enjoy) My Broadcast (Share) My Place (Organize)

My Place  My personal place on the internet  Free!  Viral marketing, creating communities, leverage with advertisers and content providers  Commission  Indirect  Gain customers for our other offerings

Photomax (Preserve, Organize, Share, Enjoy) My Vault (Preserve) My Studio My Channels (Organize, Enjoy) My Broadcast (Share) My Place (Organize) My Studio (Preserve, Organize, Share, Enjoy)

My Studio (Preserve, Organize, Share, Enjoy) My Vault (Preserve) Enjoy My Channels (Organize, Enjoy) My Broadcast (Share) My TV (Enjoy) My Place (Organize)

My TV John Edwards President and CEO, Move Networks

Photomax and video  Summary  Video naturally extends the Photomax story  Video enhances the value of our existing content  Video adds new products and services (income)  Our Advantages  Content preservation and value-adding  Personalization of viewing and sharing experiences  Patent-pending, world class streaming video technology

Draft Video Roadmap ProductEstimate Video Saver Video Saver May 1 Personal streaming testing (“My Channel”) Personal streaming testing (“My Channel”) Late May Storage subscriptions (“My Vault”) Storage subscriptions (“My Vault”)June “My Channel” “My Channel”July “My Place” “My Place”August “My Broadcast”, “My Studio” “My Broadcast”, “My Studio”September “My TV” “My TV”October Dates still tentative, subject to change.

Reel Demo Reel Demo thereelopportunity.com

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