Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Nominations and Campaigns Chapter 9 Edwards, Wattenberg, and Lineberry Government in America: People, Politics, and Policy Fourteenth Edition

Copyright © 2009 Pearson Education, Inc. Publishing as Longman. The Nomination Game Nomination –A party’s official selection of a candidate to run for office. Campaign Strategy –The way in which candidates attempt to manipulate money, the media, and momentum to achieve the nomination.

Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Key Elements of Campaign Strategies Media Attention Momentum Money

Copyright © 2009 Pearson Education, Inc. Publishing as Longman. The Nomination Game Deciding to Run –Campaigns are more physically and emotionally taxing than ever. –American campaigns are much longer. Barack Obama made clear his intention to run for president in January Other countries have short campaigns, generally less than two months.

Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Nomination Competing for Delegates – Nomination game is an elimination contest – Goal is to win a majority of delegates’ votes in order to win the party’s nomination at the national party convention. The convention meets every four years to nominate the party’s presidential and vice-presidential candidates. Conventions are but a formality today.

Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Competing for Delegates The Caucus Road Caucus: Caucus: meetings of state party leaders for selecting delegates to the national convention *Organized like a pyramid from local precincts to the state’s convention *Open to all registered party voters, or those who claim party allegiance in states with no party registration. *Open to all registered party voters, or those who claim party allegiance in states with no party registration. The Iowa caucus is first and most important.

The Primary Road Primary: elections in which voters in a state vote for a nominee (or delegates pledged to the nominee) Began at turn of 20 th century by progressive reformers McGovern-Fraser Commission led to selection of delegates through primary elections Most delegates are chosen through primaries. Superdelegates: democratic leaders who automatically get a delegate slot Superdelegates: democratic leaders who automatically get a delegate slot Frontloading is the recent tendency of states to hold primaries early in the calendar year in order to capitalize on media attention. New Hampshire is first and therefore has disproportionate power. Frontloading is the recent tendency of states to hold primaries early in the calendar year in order to capitalize on media attention. New Hampshire is first and therefore has disproportionate power. Generally primaries serve as elimination contests.

Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Party’s Frontrunner For a candidate, the most important and desirable result of the early nomination contests is doing better than expected, thus winning an image as the party’s frontrunner and holder of momentum.

Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Evaluating the Primary and Caucus System Competing for Delegates Disproportionate attention to early ones Prominent politicians do not run. Money plays too big a role. Critics point to the fact that participation in primaries and caucuses is unrepresentative of the public at large and that the media are now the presidential “kingmakers.” Critics point to the fact that participation in primaries and caucuses is unrepresentative of the public at large and that the media are now the presidential “kingmakers.”

Copyright © 2009 Pearson Education, Inc. Publishing as Longman. The Nomination Game

Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Party Platform The Convention Send-off –National conventions once provided great drama, but now are a formality, which means less TV time. –Significant rallying point for parties –Key note speaker on first day of Convention statement of a party’s goals and policies for next four years – Party platform: statement of a party’s goals and policies for next four years Debated on the second day of the Convention –Formal nomination of president and vice-president candidates on third and fourth days

Copyright © 2009 Pearson Education, Inc. Publishing as Longman. National Party Convention Functions – Get the campaign rolling – Develop a party’s policy positions – Vice presidential and presidential candidate are formally nominated

Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Primaries In most states, presidential primaries are held with the national convention delegates allocated to each candidate in rough proximity to their percentage of popular vote.

Following the Democratic National Convention in Chicago in 1968, the party chose to open up its process of choosing delegates to the national convention in order to respond to demands for greater inclusion from women, minorities, youth, & other groups.

Copyright © 2009 Pearson Education, Inc. Publishing as Longman. The Nomination Game

Copyright © 2009 Pearson Education, Inc. Publishing as Longman. High-Tech Media Campaign Direct Mail-A frequently used political technique of providing select information and a request for money to lists of people who have supported candidates of similar views in the past.

Copyright © 2009 Pearson Education, Inc. Publishing as Longman. The Campaign Game –Get media attention through ad budget and “free” coverage –Emphasis on “marketing” a candidate –News stories focus more on the “horse race” than substantive policy issues

Copyright © 2009 Pearson Education, Inc. Publishing as Longman. The Campaign Game Organizing the Campaign –Get a campaign manager –Get a fund-raiser and campaign counsel –Hire media and campaign consultants –Assemble staff and plan logistics –Get research staff, policy advisors, and pollsters –Get a good press secretary –Establish a website

Copyright © 2009 Pearson Education, Inc. Publishing as Longman. The Campaign Game

Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Donation Restrictions Congress limited individual contributions to presidential & congressional candidates to $1,000 because of the discovery that some individuals had contributed $1M to the 1972 Nixon Campaign

Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Money and Campaigning The Maze of Campaign Finance Reforms –Federal Election Campaign Act (1974) Created the Federal Election Commission (FEC) to administer campaign finance laws for federal elections Created the Presidential Election Campaign Fund Provided partial public financing for presidential primaries –Matching funds: Contributions of up to $250 are matched for candidates who meet conditions, such as limiting spending. Provided full public financing for major party candidates in the general election Required full disclosure and limited contributions

The Maze of Campaign Finance Reforms Soft Money Soft Money: political contributions (not subject to contribution limits) earmarked for party-building expenses or generic party advertising It’s appearance and increase was an unintended result of an amendment in 1979 to the Original Campaign Reform Act, which allows parties to raise and spend money on voter registration and other campaign materials without limits on spending or the size of contributions they can accept It’s appearance and increase was an unintended result of an amendment in 1979 to the Original Campaign Reform Act, which allows parties to raise and spend money on voter registration and other campaign materials without limits on spending or the size of contributions they can accept

Copyright © 2009 Pearson Education, Inc. Publishing as Longman. –The McCain-Feingold Act (2002) banned soft money, increased amount of individual contributions, and limited “issue ads.” –527s: independent groups that seek to influence political process but are not subject to contribution restricts because they do not directly seek election of particular candidates

Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Money and Campaigning The Proliferation of PACs –Political Action Committees (PACs): created by law in 1974 to allow corporations, labor unions and other interest groups to donate money to campaigns; PACs are registered with and monitored by the FEC. –As of 2006 there were 4,217 PACs. –PACs contributed over $372.1 million to congressional candidates in –PACs donate to candidates who support their issue. –PACs do not “buy” candidates, but give to candidates who support them in the first place.

Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Money and Campaigning

Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Money and Campaigning Are Campaigns Too Expensive? –Fundraising takes a lot of time. –Incumbents do worse when they spend more money because they need to spend to defeat quality challengers. –The doctrine of sufficiency suggests that candidates need just “enough” money to win, not necessarily “more.”

Copyright © 2009 Pearson Education, Inc. Publishing as Longman. The Impact of Campaigns Campaigns have three effects on voters: –Reinforcement, Activation, Conversion Several factors weaken campaigns’ impact on voters: –Selective perception: pay most attention to things we agree with –Party identification still influence voting behavior –Incumbents begin with sizeable advantage

Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Understanding Nominations and Campaigns Are Nominations and Campaigns Too Democratic? –Campaigns are open to almost everyone. –Campaigns consume much time and money. –Campaigns promote individualism in American politics. Do Big Campaigns Lead to an Increased Scope of Government? –Candidates make numerous promises, especially to state and local interests. –Hard for politicians to promise to cut size of government

Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Summary Campaigns are media-oriented and expensive. Delegates are selected through caucuses and primaries. Money and contributions from PACs regulated by the FEC are essential to campaigns. Campaigns reinforce perceptions but do not change minds.