McGraw-Hill/Irwin PPT Module 22 Finding, Analyzing, and Documenting Information ©2007, The McGraw-Hill Companies, All Rights Reserved.

22-1 Finding, Analyzing, and Documenting Information  To learn how to  Find information online and in print.  Write questions for surveys and interviews.  Analyze information.  Use the Internet for research.

22-2 Proposals and Progress Reports Start by answering these questions:  How can I find information online and in print?  How do I write questions for surveys and interviews?  How do I decide whom to survey or interview?  How should I analyze the information I’ve collected?  How should I document sources?

22-3 Types of Research  Primary  Gathers new information.  Includes surveys, interviews, and observations.  Secondary  Retrieves published information.  Includes library research and online searches.

22-4 Electronic Research Sources  Databases  Black Studies on Disc  Handbook of Latin American Studies  LEXIS/NEXIS Services  Newspaper Abstracts  Peterson’s College Database  Women’s Resources International

22-5 Web Research Sources  Britannica Online  Business Week (Online)  International Business Kiosk  The WWW Virtual Library  U.S. Census (Online)

22-6 Print Research Sources  Indexes  Business Periodicals Index  Facts, Figures, and Forecasts  Moody’s Manuals  U.S. Census Reports  Census of Manufacturers  International Business & Government  Dun and Bradstreet’s Principal International Businesses

22-7 Surveys and Interviews  Surveys question many people.  Interviews are structured conversations with someone.  When asking questions  Use phrasing that doesn’t bias the response.  Avoid questions that make assumptions about your audience.  Use words that mean the same thing to you and your audience.

22-8 Types of Questions  Open  Do not lock the subject into any sort of response.  How could we improve service to you?  Closed  Have a limited number of possible responses.  What is your date of birth?  Branching  Direct different respondents to a different part of the questionnaire.

22-9 Types of Samples  Random  Each person in a population has an equal chance of being selected.  Convenience  Respondents are easy to get.  Judgment  Respondents have views which seem useful.

22-10 After You Collect Data  Understand the source of the data.  Analyze numbers.  Analyze words.  Check your logic.  Document sources.  Use MLA or APA Format.