CMC 310 Robby Riehle

Summery- Documentary Tapped looks at the bottle water industry and its long term effects socially, ecologically and economically. After testing industry giants such as Nestlé Waters and PepsiCo they found "several potentially harmful chemicals and known carcinogens”. It goes on to focus on the amount of bottles that are recycled, noting that "Forty percent of bottled water is really just filtered tap water, and every day we throw away 30 million single- served bottles of water.”

Summery- Chapter 7 “Strategic Distribution: Reaching Key Audiences in Innovative Ways” “In order for your advocacy video to truly make and impact, you will need to ensure it reaches key viewers with the power to act” (233)

Key Steps of Distribution Step 1: Define audience and agree upon distribution strategy Step 2: Make Adjustments Step 3: Rethink and build distribution strategy Step 4: Maximize the Impact Step 5: Evaluation distribution strategy

Distribution Released: May 2009 Produced by: Atlas Films (100% environmental friendly DVD’s/cases) Distributed by: Gravitas Ventures, Sunfilm Entertainment and Bullfrogfilms (specialized education/environmental company)

The Film was screened in 169 cities around the world ranging anywhere from 1 day to 1 week of showings. All of which were in in festivals, museums, or non-commercial theaters. Featured in 31 articles all in environmental, health, or film magazines or websites. Discussed on various radio talk shows

Availability itunes- Rent 3.99 Buy Youtube Amazon Rent Buy On the official website $ Netflix- Subscription Vimeo- Free

Distribution Improvements Readily available for free or reduced prices Cable Television (National Geographic)

Strengths Use of Broll Use of music for content transitions Story Telling/Narration

Weaknesses Interview editing Call to action