SOCIOLOGY A Down-to-Earth Approach 8/e SOCIOLOGY Chapter Five: How Sociologists Do Research This multimedia product and its contents are protected under copyright law. The following are prohibited by law: any public performance or display, including transmission of any image over a network; preparation of any derivative work, including the extraction, in whole or in part, of any images; any rental, lease, or lending of the program. James M. Henslin
Chapter 5: How Sociologists Do Research Copyright © Allyn & Bacon Macro - Broad Matters Micro - Individualistic Matters What is a Valid Sociological Topic?
Chapter 5: How Sociologists Do Research Copyright © Allyn & Bacon What Everyone Knows May Not Be True Move Beyond Guesswork Common Sense and the Need for Research
Chapter 5: How Sociologists Do Research Copyright © Allyn & Bacon Selecting a Topic Defining a Problem Reviewing the Literature Formulating a Hypothesis A Research Model
Chapter 5: How Sociologists Do Research Copyright © Allyn & Bacon Choosing a Research Method Collecting Data Analyzing Results Sharing Results A Research Model
Chapter 5: How Sociologists Do Research Copyright © Allyn & Bacon 20076
Chapter 5: How Sociologists Do Research Copyright © Allyn & Bacon Surveys Selecting a Sample Random Sample Stratified Random Sample Asking Neutral Questions Research Methods
Chapter 5: How Sociologists Do Research Copyright © Allyn & Bacon Questionnaires Self-Administered Allow the Largest Sample Low Cost Loss of Researcher Control Research Methods
Chapter 5: How Sociologists Do Research Copyright © Allyn & Bacon Interviews More Researcher Control Time Consuming Interviewer Bias Structured Interviews Open-Ended Questions Establishing Rapport Research Methods
Chapter 5: How Sociologists Do Research Copyright © Allyn & Bacon Participant Observation (Fieldwork) Researcher Participates Problems with Generalizability Done for Exploratory Work Generates Hypotheses Research Methods
Chapter 5: How Sociologists Do Research Copyright © Allyn & Bacon Secondary Analysis Analyze Data Collected by Others Researcher Cannot Be Sure of Data Quality Research Methods
Chapter 5: How Sociologists Do Research Copyright © Allyn & Bacon Documents Examine Books, Newspapers, Diaries, etc. Limited Scope Cannot Study Topic Unless Access is Granted Research Methods
Chapter 5: How Sociologists Do Research Copyright © Allyn & Bacon Experiments Experimental Group Control Group Independent Variables Dependent Variables Research Methods
Chapter 5: How Sociologists Do Research Copyright © Allyn & Bacon
Chapter 5: How Sociologists Do Research Copyright © Allyn & Bacon Unobtrusive Measures Observe People Without Them Knowing Question of Ethics Research Methods
Chapter 5: How Sociologists Do Research Copyright © Allyn & Bacon Available Resources Access to Subjects Purpose of Research Researcher’s Background and Training Deciding Which Method to Use
Chapter 5: How Sociologists Do Research Copyright © Allyn & Bacon Quantitative Research Methods Emphasis on Precise Measurement Uses Statistics and Numbers Qualitative Research Methods Emphasis on Observing, Describing, and Interpreting Behavior Deciding Which Method to Use
Chapter 5: How Sociologists Do Research Copyright © Allyn & Bacon Affects Orientation and Attitudes Interviewer Bias Women and Men Lead Different Lives Gender in Sociological Research
Chapter 5: How Sociologists Do Research Copyright © Allyn & Bacon Openness, Honesty, and Truthfulness Forbids Falsifying Results Condemns Plagiarism Subjects’ Informed Consent Subjects’ Anonymity Ethics in Sociological Research
Chapter 5: How Sociologists Do Research Copyright © Allyn & Bacon Protecting Subjects: The Brajuha Research Ethics in Sociological Research
Chapter 5: How Sociologists Do Research Copyright © Allyn & Bacon Neither Research nor Theory can Stand Alone Theories Must Be Tested Findings Must be Explained with Theory How Research and Theory Work Together