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Sociology: A Down-to-Earth Approach 7/e

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Presentation on theme: "Sociology: A Down-to-Earth Approach 7/e"— Presentation transcript:

1 Sociology: A Down-to-Earth Approach 7/e
James M. Henslin Chapter Five: How Sociologists Do Research This multimedia product and its contents are protected under copyright law. The following are prohibited by law: any public performance or display, including transmission of any image over a network; preparation of any derivative work, including the extraction, in whole or in part, of any images; any rental, lease, or lending of the program. Copyright © Allyn & Bacon 2005

2 What is a Valid Sociological Topic?
Macro—Broad Matters Micro—Individualistic Matters Copyright © Allyn & Bacon 2005

3 Common Sense and the Need for Research
What Everyone Knows May Not Be True Move Beyond Guesswork Copyright © Allyn & Bacon 2005

4 A Research Model Selecting a Topic Defining a Problem
Reviewing the Literature Formulating a Hypothesis A Research Model Copyright © Allyn & Bacon 2005

5 A Research Model Choosing a Research Method Collecting Data
Analyzing Results Sharing Results A Research Model Copyright © Allyn & Bacon 2005

6 Research Methods Surveys Asking Neutral Questions Selecting a Sample
Random Sample Stratified Random Sample Asking Neutral Questions Copyright © Allyn & Bacon 2005

7 Research Methods Questionnaires Self-Administered
Allow the Largest Sample Low Cost Loss of Researcher Control Copyright © Allyn & Bacon 2005

8 Research Methods Interviews More Researcher Control Time Consuming
Interviewer Bias Structured Interviews Open-Ended Questions Establishing Rapport Copyright © Allyn & Bacon 2005

9 Research Methods Participant Observation (Fieldwork)
Researcher Participates Problems with Generalizability Done for Exploratory Work Generates Hypotheses Copyright © Allyn & Bacon 2005

10 Research Methods Secondary Analysis Analyze Data Collected by Others
Researcher Cannot Be Sure of Data Quality Copyright © Allyn & Bacon 2005

11 Research Methods Documents Examine Books, Newspapers, Diaries, etc.
Limited Scope Cannot Study Topic Unless Access is Granted Copyright © Allyn & Bacon 2005

12 Research Methods Experiments Experimental Group Control Group
Independent Variables Dependent Variables Copyright © Allyn & Bacon 2005

13 Research Methods Unobtrusive Measures
Observe People Without Them Knowing Question of Ethics Copyright © Allyn & Bacon 2005

14 Deciding Which Method to Use
Available Resources Access to Subjects Purpose of Research Researcher’s Background and Training Copyright © Allyn & Bacon 2005

15 Deciding Which Method to Use
Quantitative Research Methods Emphasis on Precise Measurement Uses Statistics and Numbers Qualitative Research Methods Emphasis on Observing, Describing, and Interpreting Behavior Deciding Which Method to Use Copyright © Allyn & Bacon 2005

16 Gender in Sociological Research
Affects Orientation and Attitudes Interviewer Bias Women and Men Lead Different Lives In Past, Women’s Experiences Neglected Copyright © Allyn & Bacon 2005

17 Ethics in Sociological Research
Openness, Honesty, and Truthfulness Forbids Falsifying Results Condemns Plagiarism Subjects’ Informed Consent Subjects’ Anonymity Copyright © Allyn & Bacon 2005

18 Ethics in Sociological Research
Protecting Subjects: The Brajuha Research Misleading Subjects: The Humphreys Research Ethics in Sociological Research Copyright © Allyn & Bacon 2005

19 How Research and Theory Work Together
Theory Helps Interpretation of Data Theory Generates Questions for Research Research Helps Generate Theory Copyright © Allyn & Bacon 2005

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