Strategic Planning Timeline

MAROON TEAM GOLD TEAM Task Teams Communication Task Teams Communication Task Teams UMAA Strategic Planning Project

Process Best Practices 4,000 Stakeholders Engaged Data Informed Two Key Stakeholders: University and Alumni Outcomes based Strategic Plan

Alumni-Centric Outcomes Increasing alumni loyalty and perceived value of the relationship with the Association and the University Providing relevant and unique programs and services for alumni Increasing the number of students and young alumni engaged in meaningful Association activities Increasing the number of alumni participating and volunteering throughout their lives in Association programs Influencing mass and leader opinion and behavior, including public policy and legislation

University-Centric Outcomes Serving as ambassadors for the University by helping to recruit and attract great students Influencing, where possible, and communicating a high quality holistic student experience Achieving legislative and policy results that positively impact and/or further University and alumni interests Engaging alumni with the University in more meaningful and mutually beneficial ways Increasing private financial support

VISION Engage the University of Minnesota’s global community to support and advance the University’s excellence. MISSION The University of Minnesota Alumni Association fosters a lifelong spirit of belonging and pride by connecting alumni, students, and friends to the University of Minnesota and each other. The Alumni Association advocates for the University and its alumni with a credible, independent, and collaborative voice. CORE VALUES Loyalty Integrity Diversity Innovation Continuous Improvement Strategic Plan

Engage Partner Advocate What Innovate Communicate Manage Great Place to Work How Strategic Objectives

“The What” I. Engage Establish a market-driven approach to support alumni and constituent relationships throughout their lives, with emphasis on early lifecycle engagement

II.Partner Drive University and community partnerships through an integrated approach to building and strengthening alumni relationships with the University and each other “The What”

III. Advocate Develop and promote the “next generation” of advocacy, which is aligned and integrated with the University’s goals for local, state, and federal legislative and policy outcomes “The What”

IV. Innovate Build a unique, industry best-practice innovation team that positions the Alumni Association at the forefront of technology and alumni programming “The How”

V. Communicate Become the communications portal between alumni and the University to deliver high- impact strategic communications, news and information, and easy access for lifelong alumni connectivity “The How”

VI. Manage Develop and manage a business and financial model that sets the standard for “Alumni Associations 2.0” “The How”

VII. Great place to work Develop a performance culture that attracts and retains the best talent and makes the University of Minnesota Alumni Association a “best place” to work “The How”