SPONSORSHIP REQUEST PROPOSL FOR The 1 st South African Football Supporters Awards (SAFSA AWARDS) The Awards to be held on the 6 th June 2014 All Rights Reserved: Safsa Copyright 2013

BACKGROUND “Our inspiration” “The Believers” All Rights Reserved: Safsa Copyright 2013

THE NEED The Safsa™ Awards, will honour excellence, passion and commitment as continuously displayed by our supporters. We do this fully convinced that supporters deserve more recognition and appreciation. South African Football Supporters Awards is born! South African Football Supporters Awards is born! What happens next is ENTIRELY up to us! All Rights Reserved: Safsa Copyright 2013

WHO ARE WE South African Football Supporters Association is a registered Trade Mark, registered under the Trade Mark Act of (Rights Protection) Our main objective as South African Football Supporters Association, is to organize events that seek to promote, educate, provide training, mobilise, entertain and reward the supporters for their sacrifice in supporting football. All Rights Reserved: Safsa Copyright 2013

OBJECTIVE To recognize and reward the supporters. To create and promote the passion for football supporters. To build a national patriotism amongst the football supporters. To recognize the contribution of the supporters in promoting football in general. To unify the supporters through the awards. All Rights Reserved: Safsa Copyright 2013

THE PROPOSAL The 1 st South African Football Supporters Awards;  The Safsa™ Awards are going to be awarded annually to supporters who have been outstanding during the previous year. The selection process;  Adjudication Committee, will announce the names of five nominees in each category. Supporter’s vote for a winner of each category. A nominee with the highest votes wins the category. The voting process is monitored by the independent auditors. Voting procedures;  Entry is free  Dial * 120*764* UNIQUE CODE # SELECT OR VOTE FOR A CANDIDATE.  By voting, supporters stand a chance to win 2 VIP tickets to attend the Safsa™ Awards, fully paid accommodation for 2 nights for two (Gala dinner included), 2 meals (Breakfast & Dinner) and a R gift voucher. SMS cost R1,50 (standard rates apply) and Free SMS do not apply.  For more information visit Terms and Conditions apply. All Rights Reserved: Safsa Copyright 2013

1 ST SOUTH AFRICAN FOOTBALL SUPPORTERS AWARDS All Rights Reserved: Safsa Copyright 2013 AWARDS CATEGORIESRECOGNITION FOR THE FOLLOWING; Supporter of the yearA passionate and most outstanding supporter. Female Supporter of the yearSupporter who showed passion and love for the game. Supporters Branch of the yearMost visible, travelling, displaying and vibrant branch. Supporters favourite sport programMost outstanding print or electronic program Spirit of sports award of the yearMost disciplined club supporters/ social responsibility contribution in the community. Supporters player of the yearMost outstanding player of the year Supporter’s clip of the yearSupporter displaying most outstanding joke, comment etc. Supporters sport personality of the yearA prominent politicians, musicians, etc. who loves the game. Supporters fashion of the yearMost colourful outfit or design by a supporter. Special Supporter’s AwardsIn memory and legacy of the supporters who past away. Supporters chairman of the yearClub Chairman who interacts with club supporters

WHAT NEXT? Only by securing support in the form of sponsorships from leading South African corporations can we host a successful event; – Appoint the independent Auditors and Adjudication committee, – Conclude commercial partnerships, – Deploy infrastructure and rollout product offerings via our sponsors, – Aggressively promote Safsa™ Awards through strong marketing efforts, – Aggressively promote sponsors benefits, – Activate projects and awareness campaigns, – Become the on-going entertainment authority, when it comes to organizing and hosting supporters events in South Africa. All Rights Reserved: Safsa Copyright 2013

Be the supporter behind our supporters ……… lets grow together! BE OUR ! Title Sponsor Technical Sponsor Print Media Partner Broadcast Sponsor Transport Partner Technical Sponsor Host Province sponsor Host Municipality sponsor Accommodation Sponsor Venue Sponsor Copyright 2013

OUR SUPPORTERS ARE BRAND LOYAL Maximise that loyalty through support to Safsa™ Awards! All Rights Reserved: Safsa Copyright 2013

THE UPSIDE! ‘THE BELIEVERS’ The new “ nickname ” for the South African Football Supporters Passionate Dedicated Inspired All Rights Reserved: Safsa Copyright 2013

SWOT ANALYSIS Strengths Powerful marketing vehicle Millions of South African fans The fans buying power New legacy No equity problem The timing is perfect Endorsed by all supporters Opportunity There's a need for Supporters Awards Reach 40 million fans Massive advertising opportunity High television ratings Post event sustainability Mass based event We own the S.A environment Threat Supporters loosing interest Increasing Hooliganism No loyalty rewards for fans in SA No unifying factor for fans No culture of patriotism among the fans in SA. No social cohesion. Weaknesses Lack of entertainment events for fans Lack of sponsorship for fans program Fans not well rewarded Lack of government and big cooperate investment towards supporters events. All Rights Reserved: Safsa Copyright 2013

THE STADIUM BELONG TO US THE 12 TH PLAYER! A packed stadium is a theatre that triggers confidence and excellent performance by the actors, hence we subscribe to the notion that players are the biggest marketers of the beautiful game. SAFA But the supporters make the game profitable ! SAFSA And the supporters are the buying power of the beautiful game SAFSA SAFSA SAFSA All Rights Reserved: Safsa Copyright 2013

ACT NOW! 12 th Pl and we got a buying power! All Rights Reserved: Safsa Copyright 2013

Prices and trophies _______________________________________ R 1,000,000,00 PR, advertising and marketing _______________________________________ R250,000 Branding, and signage _____________________________________ R250,000 Entertainment ____________________________________ R500,000 Merchandizer and goody-pack ___________________________________ R250,000 Food and beverages _________________________________ R400,000 Inaugural Awards Launch ________________________________ R300,000 Awards ceremony _______________________________R400,000 Facilities, venue and decorations ______________________________R350,000 Transport and accommodation ____________________________R150,000 Security and support service _________________________ R Access and accreditation ________________________ R5000,00 Miscellaneous ____________________ R3000,00 TOTAL AMOUNT R 4,158,000,00 million THE COST REQUIRED TO HOST THE 1 ST SOUTH AFRICAN FOOTBALL SUPPORTERS AWARDS! All rights reserved Safsa Copyright 2013

CONTACT PERSON Mr Josh Nocanda Founder & Executive President South African Football Supporters Awards Mobile : Fax : All Rights Reserved: SAFSA copyright 2012