1. The Olympic Game Bid Process

2. Why would we do it? And who is we?

3. Who all has to be involved? Brainstorm
Start here!

4. Stages The Bid The Campaign The Vote The Planning The Hosting
The Legacy

5. The Bid

6. Pre Application Stage Host City Notifies NOC of interest
Selection process within the country organized by NOC (e.g. USA)
NOC notifies IOC of interest in bidding
Done Nine years Out
NOC pays application fee
NOC receives materials to assist in planning the bid

7. Criteria for Candidate Acceptance by IOC
I. Introduction
Motivation, Concept and Public Opinion
II. Political Support
Govt, NOC, City,
Committee
Legal Aspects
III. Finance
Budget
Contributions
OCOG Revenue Generation
IV. Venues
Competition Existing, planned, additional
Non competition

8. VI. Transport Infrastructure VII. General Conditions and Logistics
V. Accommodations
Hotels
Media
VI. Transport Infrastructure
Existing, Planned Additional
VII. General Conditions and Logistics
Dates
Population
Meteorology
Environment
Experience
Security
Appendices

9. Applicant Cities
Thirteen years out: IOC invited the National Olympic Committees (NOCs) of the world to nominate cities in their territories to be Applicant Cities for the Games.
Thirteen years out, the IOC announces cities proposed by their NOCs.
These cities all responded to the IOC’s Applicant City Questionnaire, which was then studied by an IOC working group before a report was submitted to the IOC Executive Board.

10. Candidate Cities
Twelve years outs the IOC Executive Board selected cities to become Candidate Cities and to continue to the next part of the bid process.
Eleven years out, the cities submitt their candidature files to the IOC, which were based upon the 17 themes of the IOC’s Candidature Procedure and Questionnaire. These files form the basis of each city’s bid for the Games.

11. The Campaign
Communicate Why You Want the Bid Being a Part of the International Community

12. Evaluation Commission

13. Briefing of IOC Members
A technical briefing for IOC members with the Candidate Cities was held in Lausanne.
This meeting came out of the IOC’s evaluation process of previous bid procedures, where it was felt that another opportunity to present the technical elements of a bid to the IOC members would be appreciated by all involved.
A technical briefing from each city, followed by a second day for members to ask any follow-up questions they may have had.

14. IOC Session
The culmination of the bid process is meeting of the 121st IOC Session in Copenhagen.
The cities will each have 45 minutes to make a presentation to the Session, followed by 15 minutes for questions.
The cities will present in the order of drawing of lots, as performed by the IOC Executive Board in December 2007.
Following the presentations by the cities, Nawal El Moutawakel will present the report of the Evaluation Commission to the Session.

15. The Vote
The eligible IOC members will then be asked to vote. In each round; each participating IOC member may vote for only one city.
If, after the first round of voting, no city obtains the absolute majority of the votes cast, as many rounds are held as necessary for a city to obtain such majority. The city receiving the least number of votes leaves the competition.
The name of the city is made public straight away and the vote continues. If only two cities remain in contention, the one that obtains the greatest number of votes is declared elected.
The announcement of the winning city is then communicated by the IOC President at the announcement ceremony, following which, the newly elected NOC and city will sign the Host City Contract.

16. Rules and Limitations

17. Final Bid Document Volume One
National, Regional Candidate City characteristics
Legal Aspects
Customs and Immigration Formalities
Environmental Protection and Meterology
Finance
Marketing

18. Final Bid Document Volume Two General Sports Concept Sports
Paralympics Games
Olympic Village

19. Volume Three Medical/Health Services Security Accommodation Transport
Technology
Communication and media Services
Olympism
Guarantees

20. The OCOG

21. Role of Organizing Committee
Entrusted by IOC and NOC to organize and host Olympic Games
Life Cycle
Created to submit Bid
Empowered if Awarded Bid, dissolves if it loses bid
Grows in staff and budget
Disbands after the game
From time it is constituted to dissolved reports to IOC.
Private Entity vs Governmental Agency
Varies based on form of Government and NOC

22. Marketing Objectives of OCOG
Enhance Image
City Brand
View of city after the games
Games Brand
What is associated with Munich?
What is associated with Montreal?
What is associated with LA?
What is associated with Atlanta?
Associations
Mascot
Culture
Event Itself
Maximize Profit
Guarantee exclusiveness for sponsors
Protection against Ambush Marketing
Offering Sponsor Packages

23. Conceptual Framework for International Event
Antecedents
Brand Equity
Consequences
Loyalty
Visibility
Attendance
Community
Support
Viewership
Corporate
Sponsorship
Atmosphere
Product Related
Event/Sport
Athletes
Teams
Brand
Awareness
Associations
Perceived
Quality
Organization Related
Marketplace
Perception
Reputation/Traditions
Facilities
Total
Package
Market Related
Media Exposure
Location
City/Country
Community Support