The regional view to design innovation – key messages from the ERRIN DESIGN DAYS initiative

ERRIN is a Brussels-based platform of over 90 regions strengthening regional research and innovation capacities by exchanging information, sharing best practice, supporting project development, policy shaping and profile raising. European Regions Research and Innovation Network ERRIN

ERRIN DESIGN DAYS th – 8th June ► Pecha Kucha on Design ► Grand opening and closing sessions ► Workshops: Industrial Design, Service Design and Education and Design ► Cocktail hosted by the Design Flanders Gallery

GRAND OPENING

THE DESIGN DAYS CONCEPT Design Days is… – The first regional based design initiative in Europe – A multidisciplinary approach to design – industry, education and service involved in Design Days 2012 – A platform with a clear regional dimension… « Design is about deconstruction, reconstruction, co-construction » Luc Van den Brande, Design Days 2012

FEEDBACK... ”Design Days gave the participants an opportunity to get inspired and to establish contacts across sectors and professions. Exactly this was an interesting and exciting dimension which also was one of the absolute strengths of the conference.” Feedback from a Danish designer ”Design Days was an innovative approach to design bringing design to the local and regional level.” Feedback from Lombardia region

OUTCOMES

DESIGN & INDUSTRY WORKSHOP Design leads to specific forms of innovation Why not a special European Commissioner for Design and Innovation?

Europe can express a unique variety of approaches and points of view To cultivate the European design excellence, we suggest : DESIGN & INDUSTRY WORKSHOP European House of Design European Creative Champions League European Life Labs

Service design holds a massive potential to bring innovation in public policies and foster new partnerships Service design can: – Improve and increase effeciency of policy making through experimenting, prototyping, adjusting… – Respond to societal challenges and set up better responses to populations’ needs – Develop user-friendly products and services DESIGN & SERVICES WORKSHOP

Recommandations: why it is important to mainstream design in public policy making Gaps Projects Solutions bottlenecks in public policies innov° processes old values remains predominant working in silos, no interaction among partners extend technolog innovation to social innovation lack of empowerment of citizens & populations experimenting, prototyping, adjusting policies offer new values (collaborative working), empower politicians develop new partnerships, apprehend complexity of public policies actions tackling societal challenges, working on populations’ needs User-centred approach, co-construction of new ideas, development of user-frindely products and services 27 ème Région Paca Labs Welcome to Saint-Gilles Methods Prototyping services: SINCO User journey experience

EDUCATION FOR DESIGN IN EUROPE: HOW TO GO FURTHER? Lack of recognition of design Lack of integrating of design in education Disconnect between expectations What is design? Culture of failure EU platform Communication! Rethink education All stakeholders EU model of co working for the multidisciplinarity Not be afraid to fail. Try and try again! Problems: Solutions: DESIGN & EDUCATION WORKSHOP

DESIGN AND FUTURE RESEARCH AND INNOVATION POLICY ERRIN considers that design should be recognised as a contribution on key enabling technologies and as an integral part of facing societal challenges.

DESIGN AND FUTURE COHESION POLICY Also regions have to recognise the role of design in their cohesion policies – For instance in the field of services, creative hubs, cultural and creative industries and social innovation.

WHAT NEXT? The messages of today…