Persuasion Goal of Influencing Others

Two Goals:  Influence your audience to:  Change their attitude,  Change their belief OR  Change their behavior pattern.

Understand your Audience  Supportive- Easy, already in agreement  Uncommitted – Neutral  Indifferent – Doesn’t care  Opposed – Hardest, holds opposite belief

Types of Appeals  Logical Appeal- Rely on Facts  Emotional Appeal- Rely on Feelings  Personal Appeal – Rely on Credibility

Monroe’s Motivated Sequence A Pattern of Persuasion  I. Attention Step  II. Need Step  III. Satisfaction/Solution Step  IV. Visualization Step  V. Action Step

 I. Attention Step:  Why should they listen to you?  Begin with a story or startling statement  Use emotional appeal and visuals

 II. Need Step:  State what is wrong (real and widespread) that you want to change.  Prove it’s a problem and relate it to your audience.  Give facts and examples (use logic).  Build your case like a lawyer – look at it from different angles.

 III. Satisfaction/Solution Step:  State what you want to do and provide facts about how it would fix the problem.  Have a plan of action to solve it.  Tell how your solution is the best way to fix the problem.  What are all the ways this problem can be solved? Think outside the box. Think of solutions beyond the obvious.  Anticipate audience objections and build that into your solution so you are seen to have considered all possible sides.

 IV. Visualization Step:  Paint a verbal picture of how good the world could look if your plan is put into action.  Example: “Imagine…” – “Paint a picture  Now tell the audience how bad the world will look if your plan is not put into action.  This step appeals to audience emotions and desires.

 V. Action Step:  Challenge the audience to do something to fix the problem  Give an expert’s opinion on how to fix the problem  Use personal appeal and emotional appeal

Drunk Driving Victim Jacqueline Saburido

Jacqui and her Dad

The car driven by Reggie Stephey, 18 years old. Reggie got 7 years in jail.

Problem  According to the National Highway Traffic Safety Administration, In 2004, 1,642 people died in drunk-driving accidents.  Each one of those 1,642 people had family and friends that they left behind.  Took the lives of 303 young people between the ages of 15 and 24 years old

Solution  Don’t Drink and Drive!  Don’t get in a car with someone who is drinking.  Make a plan with your friends.  Make a plan with your family.

Visualize the Future Future’s so bright Missing a Friend

Take Action Now!  Designate a driver.  Call a cab.  Think before you drink.  Take care of each other.  Make a pledge

Poster to help awareness

Possible Topics:  Think of something that you all believe in strongly. Think of something you would like to change. In a persuasive speech the speaker must identify the problem and advocate a solution to the problem…  Political Issues: taxes, lawsuits, affirmative action, handgun control, capital punishment, ban cell phones in cars, education reform, texting, voting age, war, seat belt laws, helmet laws, lottery or gambling, euthanasia, illegal immigration, racial profiling, space program, child soldiers, TSA…  Environmental Issues: animal rights in medical research, endangered species, alternative energy, public transportation, recycling, and hybrid cars…  School Related Issues: dress code, safety, homework, courses offered, grades, cheating in school, and seatbelts on school busses, bullying, and cyber-bullying, educational testing, corporal punishment at school…  Health: food, eating healthy, exercise, medicine, health care, vegetarianism, DWI, drug abuse, body piercing, tattoos, cloning, stem cell research, blood donation, hand washing, smoking/smoking ban, steroid use, eating disorders, drink water, stop TV, corporal punishment in schools (spanking), organ donation, stop domestic violence, stop child abuse…  Driver Ed: Driving age, teen driving laws…  Media: violence in media, rating system for movies and music  Terrorism: How does the US control it? Pirates…  Sports: Emphasis on sports in school, women’s VS. men’s sports, adult misbehavior in kid’s sports, pros paid too much…

 Minimum of 3 sources, NOT including Wikipedia or Yahoo Answers.  Primary Source: Interview, Survey…  Other Sources: Internet, magazines…  Follow all 5 guidelines of Monroe’s Motivated Sequence.  Length: 2-minute minimum per person. Your Speech

Monroe’s Motivated Sequence Example  v=k0ED3PckYaM v=k0ED3PckYaM v=k0ED3PckYaM