La Rural

La Rural 1.Africa, 2001, ICTs and rural radio 2.Latin America, 2004, La Onda Rural 3.What has happened since Quito 4.An invitation...

Who is Online? Worldwide Audience - North America –Europe –Asia –Latin America - 33 –Africa - 6 –Middle East % 31% 5% 1% Why La Rural? 603 million

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Since Quito… Reviewed the conclusions Drafted a first draft strategy document with guiding principles and strategic actions Four immediate actions Begun a consultation process

Guiding principles I Strategic role of information and communication in development Radio is low cost accessible, flexible, local. In combination with new ICTs it can play a fundamental role in bridging the “rural digital divide”

Guiding principles II Rural development initiatives must respond to demands articulated by the communities Articulation requires information & communication The combination of radio and new ICTs has a strategic role to play in rural communication

Strategic action areas Research Resources Capacity development Visibility, institutional development, linkages

Research “State of the art” of rural radio and of new ICTs Technologies for rural radio production and exchange of programmes and information Public policies to support rural radio and ICTs

Resources Make existing resources available - training materials, methods, expertise, programmes… Produce toolkits (production, policy intervention, training, research, technology…) Rapid response service

Capacity development Develop training methodologies and materials for rural communication Test and apply methodologies making use of new ICTs to support training initiatives, including distance learning and mentoring

Visibility, institutional development, linkages Support existing and new networks and production centres Establish spaces and mechanisms for linking rural communication projects, policy makers and donors

Immediate actions Strategy and plan of action Research project - to understand rural radio in LA Communication tools to support the initiative Rural communication policy toolkit Consultation

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