Instant Messaging Services Connecting the Internet and Mobile space Presented at ISOC-IL annual meeting March 2004

The Consumer IM Landscape  500 million IM accounts existed in 2003  Dominated by major brands MSN AOL (+ ICQ) Yahoo!  Despite recent announcements, interoperability is a long way off  No other messaging service is a brand play ( , SMS, voic ) – the difference is interoperability

IM Market Share - USA Source: Nielsen/NetRating

Standardization and Protocols  OMA IMPS “Wireless Village” Handset makers AOL Mobile Yahoo! Mobile  SIP / SIMPLE Microsoft RTC VoIP 3GPP  MSP MSN Mobile  XMPP Open source community Accepted by the IETF

Mobile IM Market Opportunity

Alternative Strategies For Mobile IM  Private Label IM  AOL / MSN / Yahoo! Mobile Extensions  IM Interlink Gateway  Presence Enhanced Phonebook

Private Label IM  Any other messaging format is private label SMS Voice Mail MMS Unified messaging Video messaging  Why not IM?  The main challenges Branding (mindshare dominated by big ISPs) Usage ramp-up (“nobody’s online…”)  Any other INTEROPERABLE messaging format is private label…

ISP mobile extensions  Mobile clients developed by AOL / MSN / Yahoo  User perspective: Different communities offer completely different interface  Operator perspective: Different communities require separate projects Limited control

IM Interlink IM Interlink Gateway

IM Interlink Gateway (cont.)

Presence Enhanced Phonebook

Billing models for mobile IM  Pay per message  Pay per month – subscription  Pay per day of use  Balancing Mobile Originated / Mobile Terminated  Prepaid and Postpaid  Premium services

About MessageVine  Founded in 1999, with product focus on Presence and Mobile Messaging solutions to Mobile Operators  Long history of innovation and deployments  Commercial experience bridging Wireless Operators and ISPs  Customers : Deutsche Telekom TELUS Bell South International Hutchinson 3G Additional signed operators