SAN DIEGO SPORTS COMMISSION FILLING THE PIPELINE WITH HOTEL ROOM NIGHTS San Diego Tourism Marketing District September 19, 2014.

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Presentation transcript:

SAN DIEGO SPORTS COMMISSION FILLING THE PIPELINE WITH HOTEL ROOM NIGHTS San Diego Tourism Marketing District September 19, 2014

FILLING THE PIPELINE… ROOM NIGHTS IN THE PIPELINE: July ‘14 – August ’23 Definite = 89,185 Tentative = 31,300 Negotiating = 32,400 Prospective = 51,450 Aspirational = 135,800 TOTAL = 340,135

FILLING THE PIPELINE… Gay Softball World Series August 25 – Sept. 4, 2016 (Labor Day Weekend) Participants average 7.3 nights each 5,000+ Room Nights, 15.2:1 ROI 5 Hotel Distribution: Mission Vly. & Harbor Is. 6,250 Rooms Blocked Over 11 Days, 530 Peak TMD Request = $40,500 for Event Sponsorship

FILLING THE PIPELINE… ELITE Soccer National Playoff 2014 in Seattle WA = 11,172 Confirmed Room Nights Distributed Over 62 Lodging Establishments Requested 2 Year Commitment June 22-28, 2015: Projecting 10,000 Gross Room Nights June 20-26, 2016: Projecting 12,000 Gross Room Nights All Matches Played at So Cal Sports Complex, Oceanside 2015: 8,000 Net Room Nights = 16.4:1 ROI 2016: 10,000 Net Room Nights = 20.5:1 ROI TMD Request: 2015 = $60,000 for Rights Fees 2116 = $60,000 for Rights Fees

FILLING THE PIPELINE…. Surf Cup/NIKE Soccer Academy Memorial Day Weekend Event First Time Event May 23 thru 25, 2015 Proposed as Annual Year 1 4,000 Room Nights: 32.8:1 ROI 1000 Room Nights On Peak TMD Request: $15,000 for Sponsorship Projected to Grow to 10,000 Room Nights in 5 Yrs.

Recent Memorial Day Weekend Occupancies