Sports & Entertainment Marketing Mr. Bernstein Professional Sports pp 50-62 March 12, 2013.

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Sports & Entertainment Marketing Mr. Bernstein Professional Sports pp March 12, 2013

Sports & Entertainment Marketing Mr. Bernstein Professional Sports as a Reflection of Values What values does the NFL work to represent? Do fans pay to see competition? NFL has parity-based schedules Popularity of High School football 2

Sports & Entertainment Marketing Mr. Bernstein Other reasons for the popularity of Big Leagues Association with winners Gambling and sports Fantasy Leagues Rivalries 3

Sports & Entertainment Marketing Mr. Bernstein Attracting a Professional Sports Team Team owners must prove viability of franchise to city Many cities will contribute to team by building stadiums or cutting taxes Team generate economic activity - not only on game day Facilities built for visitors will attract other events Teams can boost civic pride, morale 4

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