13 JUIN 2008 Audition université de Poitiers : ICOMTEC Laurent GAGO – 28 Nov 2009 Radio Innovation in France. Analyse of the speeches concerning the transition towards digital technologies Laurent GAGO – Docteur en SIC (université Paris III) The French radio innovation in prospect. Analyse of the speeches of accompaniment concerning the transition towards digital technologies

Laurent GAGO – 28 Nov 2009 Radio Innovation in France. Analyse of the speeches concerning the transition towards digital technologies Innovation and speeches of accompaniment : concerning the transition towards digital technologies 1) Sociology of the technics (new technologies uses) : between representations, fantasy and utopia 2) Hypothesis and corpus 3) First results Objective : focus on a more balanced analyse of the media innovations

Laurent GAGO – 28 Nov 2009 Radio Innovation in France. Analyse of the speeches concerning the transition towards digital technologies Sociology of the technics (new technologies uses) : an adapted area to study the different context of media innovations The role of the opinion leader in innovation The speeches of the media and press journalists : between social representations, fantasy and utopia

Laurent GAGO – 28 Nov 2009 Radio Innovation in France. Analyse of the speeches concerning the transition towards digital technologies Hypothesis 1 : Speeches concerning on line radio Between 1999 and 2000, speeches in media focus on the technical offer Hypothesis 2 : speeches around digital radio Between 2007 and 2009, speeches focus on a « radio revolution » : interest shown in technologies

Laurent GAGO – 28 Nov 2009 Radio Innovation in France. Analyse of the speeches concerning the transition towards digital technologies Methodology : analyse of speeches Analyse focus on the following thematics : Sources, type of articles, period, thematics (linked with the way things are shared, the users, propection speeches, speeches concerning the limits of innovation)

Laurent GAGO – 28 Nov 2009 Radio Innovation in France. Analyse of the speeches concerning the transition towards digital technologies Corpus of articles concerning on line radio (web) : 29 articles coming from French « mass media » (between 1999 and 2000), included 8 articles of the newspaper “Liberation” Corpus of articles concerning digital radio (RNT) : 71 articles coming from French « mass media » (between 2007 and 2009), included 21 articles of the economic newspaper “Les Echos”

Laurent GAGO – 28 Nov 2009 Radio Innovation in France. Analyse of the speeches concerning the transition towards digital technologies Main results concerning on-line radio (web) : Artiles focussed on the technical offer, Innovation seen as effective (41% in the service offer), Interest seens first as economic, Users put aside, even with words used like “interaction” and “multimedia”, No debates. Examples of sentences : “Invent a new kind of radio on Internet, “the users has the opportunity to listen much more than radio”, “revolution”. The first hypothesis is met

Laurent GAGO – 28 Nov 2009 Radio Innovation in France. Analyse of the speeches concerning the transition towards digital technologies Main results concerning digital radio (RNT) Representations focused on the technical offer (55%), Use of dates (47%), Economic logic (15%), Decisions coming from the French high authority of media (11%), Technical interest to create demand (territory : 12%, quality of sound : 21%,multimedia : 25%, new contents : 17%), ¨Points of views challenging the interest of digital radio appear : cost of diffusion (5%), economical problems faced by local Radio (7%), radio receivers (20%). No articles concerning the users.

Laurent GAGO – 28 Nov 2009 Radio Innovation in France. Analyse of the speeches concerning the transition towards digital technologies Example of speeches : “French people will love digital radio”, “in Nice, we’ll be able to listen to new radios (RFI, FIP)”, “ it’s a real radio big bang we’ll experience in 2009”, “28 years after free radios, I’s a revolution that will facilitate the apparition of new actors”, “digital radio comes, it’s a revolution”… The hypothesis 2 is met.

Laurent GAGO – 28 Nov 2009 Radio Innovation in France. Analyse of the speeches concerning the transition towards digital technologies Opinion leaders speeches presented as a better use promess Between the speeches concerning on-line radio (from 1995) and effective uses, necessary adjustments (e.g. : podcasts). Same with digital radio : might not be the same uses. As a consequence, importance to qualify predictions.

Laurent GAGO – 28 Nov 2009 Radio Innovation in France. Analyse of the speeches concerning the transition towards digital technologies Importance to have a methodolgy taking into consideration all evolutions in a long term perspective. Think innovation as an evolution and not as a “revolution” Françoise Massit-Foléa : “By-pass the double tention between technophoby and technophily” Franck Rebillard : “importance to be patient, waiting for the validation or Invalidation of the phenomenon.”

Laurent GAGO – 28 Nov 2009 Radio Innovation in France. Analyse of the speeches concerning the transition towards digital technologies Thank you for your attention.