Digital Media Content MCD 7213 Development

Presentation outline What is media What is DIGITAL media? What is DIGITAL content? Traits of digital content Delivering digital content Types of Digital Content Examples of Digital Content The people in Digital Media Industry

Definitions Digital media? Digital content?

What is media plural form of medium.medium the main means of mass communication (esp. television, radio, newspapers, and the Internet) regarded collectively.

What is DIGITAL media? Digital media are usually electronic media that work on digital codes. Digitized content (text, graphics, audio, and video) that can be transmitted over internet or computer networks. Any storage device that holds digital data (USB drive). All data generated in a computer are digital. Any type of information stored in the computer, including data, voice and video. The news from a TV network, newspaper or magazine that is presented on a Web site or blog. “Digital media is a term that have many interpretations, based on who’s using it and for what purpose.”

What is DIGITAL content? Also known as digital media Digital content comes in many forms, from text and audio and videos files, to graphics, animations, and images. Typically, digital content refers to information available for download or distribution on electronic media such as an ebook or iTunes song, Many in the content industry argue that digital content is anything that can be published. Following this line of thinking, it is safe to say that if you are on the internet, most likely you are looking at, watching, or listening to a piece of digital content.

A comparison DIGITAL mediaDIGITAL content Any type of information stored in the computer, including data, voice and video. The news from a TV network, newspaper or magazine that is presented on a Web site or blog. Digital content comes in many forms, from text and audio and videos files, to graphics, animations, and images. Anything that can be published. Any storage device that holds digital data (USB drive). All data generated in a computer are digital. X

Situating digital media & digital content Digital media Digital content In summary… Digital media: audio, video, and images that exist in a computer-readable format, and can reside in any digital device such as mobile, tablet. Laptop, computer and etc. Information that can be published

Traits of digital content Creation Manipulation Duplication Reusability Transferability Accessibility Ubiquitous /Global Hybrid/Mutate (Digital game) Not limited but include…

Types of Digital Content Formal content Public content In institutions Museum, archives, libraries, school, government departments Informal content Grows on the web Blogs, wiki, twitter, Facebook Personalize content Commercial content Content Industry E-learning content Animation Digital game Simulation Music

Delivering digital content With so many different types of content available, the question plaguing information experts today isn't what kind of content to create, but how to deliver it. With the continued popularity of smartphones, tablets, and eReaders, the average consumer now has a variety of options to turn to besides their computer to get the latest piece of digital content. Therefore, to be successful in the digital content realm, content creators must determine the best way to present their digital content to consumers. The right choice depends on the needs of the audience. Content creators must choose their mode of delivery carefully.

The people in Digital Media Industry Design Project management MarketingContentDevelopment

Those who are involved in Digital media roles: Design From page layouts to customer experience to animation, digital design can mean entirely different things to different people. If you have a passion for all things visual, a creative mind and a strong intuition for customer needs, you might just find that a digital environment is the best place for your imagination. Marketing From customer research to performance analysis to social media, working in digital marketing can mean you wear many hats. Channels of communication between businesses and customers are shifting constantly because of digital developments, which mean that the people who manage those channels need to be flexible enough to shift with them.

Development The nuts and bolts of web development may appear quite scary if you’re not familiar with it but, with a massive online community offering help for almost any challenge, there are endless opportunities for you if have an analytical mind, a solid grasp of logic and a zest for problem solving. Content People consume information differently online than they do when, say, reading a book or a newspaper, so there are a whole other set of rules for writing, filming and editing content for the web. If you are an ace communicator, with a keen eye for detail and a love for telling stories, you won’t have trouble adapting to these rules. Project management Just like any other project, digital projects need people to make sure the product is financially sound and delivered on time. If your mean project management and organisation skills are your strongest qualities, you may find that you are made for the quick-shifting workflow of a digital environment. Those who are involved in Digital media roles: cont…

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