HERZL 1897 The Vision: A state for the Jewish People 1901 KKL-JNF foundation: the tool for the creation of the state Fundraising Land purchase Income from purchased land KKL-JNF activity is financed by revenue from land purchased with donations (fund) and from ongoing fundraising
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4 "..... A desolate country whose soil is rich enough, but is given over wholly to weeds... a silent mournful expanse.... a desolation.... we never saw a human being on the whole route.... hardly a tree or shrub anywhere. Even the olive tree and the cactus, those fast friends of a worthless soil, had almost deserted the country.“ Mark Twain, 1867
5 SMART S pecific M easure A ttitude R elevant T ime-table TEAM T ogether E veryone A chieve M ore
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Including the “Jerusalem Post” 10 Planting with the Prime Minister of Israel Benjamin Netanyahu
“ ” “The best way to predict the future is to create it.” Peter Drucker 11
12 Thank you!