EAC 417- International Management and Business in Brazil 2004 Exercise - General Vision of Brazilian Culture Prof. Dr. Edson Luiz Riccio.

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Presentation transcript:

EAC 417- International Management and Business in Brazil 2004 Exercise - General Vision of Brazilian Culture Prof. Dr. Edson Luiz Riccio

General Vision of the Brazilian Culture red=most indicated yellow=indicated by both. Green=indicated only by foreigners BY FOREIGNERS Qt. FRIENDLY PEOPLE12DON´T APPLIED LAWS2 CARNIVAL-PARTY10IRRESPONSABLE2 HAPPINESS-KINDNESS8FAMILY2 RELAXED8UNORGANISED2 DELICIOUS FOOD6ENJOY LIFE2 DIVERSITY (RACES-CULTURE)6TRADICIONAL CULTURE2 OPEN MIND (ESPECIALLY ABOUT RELATIONSHIP)5COFFEE1 PHYSICAL APPEREANCE IN VERY IMPORTANT6LEADER IN THE REGION1 SMILING PEOPLE5EVERYTHING IS HUGE1 SOCIABLE5TOURIST COUNTRY1 NATURE4RICH COUNTRY1 CORRUPTION4GOOD WRITERS1 BEAUTIFUL WOMEN3POLITICAL INSTABLE1 BEACH LIFE3BUROCRACY1 PATRIOTISM3CRIMINALITY1 MUSIC LOVERS3POVERTY1 UNPUNCTUAL3HARD WORKERS1 WELCOMING3OPTIMIST1 SOCIALLY DIVIDED3DON´T ACCEPT CRITICISM1 SOCCER2

General Vision of the Brazilian Culture BY BRAZILIANS CATHEGORY Qt. HAPPY 6 HABITS AND RITUALS 1 UNORGANIZED SOCIETY 6 EXOTIC 1 FRIENDLY PEOPLE 4 NOISY 1 INDIVIDUALISM 4 MASCULINITY 1 MIXED 3 SEXY 1 MULTICULTURAL 4 RICH CULTURE 1 SOCIAL DIFFERENCE 3 BRAZILIAN MUSIC 1 HETEROGENIC 2 CRIMINALITY 1 WELCOMING 2 SOCCER 1 DIVERSITY 2 PACIFIC PEOPLE 1 TALKATIVE 2 CREATIVE 1 LAZY 2 POLITICAL INSTABLE 1 UNCERTAINTY (LAWS, RULES) 2 JOB/STATUS 1 CORRUPTION 2 MESSY 1 BUROCRATIC 2 PARTY ALL THE TIME 1 REGIONALISM 2 TRADITIONALS PARTIES 1 ENJOY THE MOMENT 1

What the international students wrote about Brazil that didn’t match with what the Brazilians thought they would say(greens) BY FOREIGNERS RELAXEDCOFFEE DELICIOUS FOODLEADER IN THE REGION FAMILYEVERYTHING IS HUGE PHYSICAL APPEREANCE IN VERY IMPORTANTTOURIST AND RICH COUNTRY NATURE AND BEACH LIFEGOOD WRITERS PATRIOTISMPOVERTY UNPUNCTUALOPTIMIST IRRESPONSABLEDON´T ACCEPT CRITICISM OPEN MIND (ESPECIALLY ABOUT RELATIONSHIP)

What the Brazilians wrote that the foreigners would say about Brazil and they didn’t say.(greens) INDIVIDUALISM LAZY HABITS AND RITUALS EXOTIC NOISY MASCULINITY PACIFIC PEOPLE CREATIVE MESSY