1. Portugal First Impressions Comparative International Management - December, 2005

2. Agenda General Impressions about Portugal  Positive Aspects  Negative Aspects Particular Impressions about Portugal  France  Austria  Poland  Macau  The Netherland  Sweden  Czech Republic  Germany  Slovenia  Slovakia Hofstede’s Dimensions Gesteland’s Patterns of Cross-Cultural Business Behaviour Conclusions

3. General Impressions about Portugal Positive Aspects Architecture / Beauty of Lisbon; Weather; Social Life – University, cafés and snack-bars; Night Life – Bairro Alto, discos;

4. General Impressions about Portugal Negative Aspects Traffic; Smoking in public places; Queues / waiting time; Bureaucracy; Lisbon is a dirty city; Being late is “a national tradition”;

5. People never look happy - they don't smile; Beauty / Architecture of the city; Food; Nice people; Transportation; Beautifull beaches close to the city; Portuguese are very open-minded; Laziness; Lack of green places; Particular Impressions about Portugal France

6. Particular Impressions about Portugal The Netherland Language – Portuguese is not easy to learn; People - Friendly and helpful, but shy; Food - huge variety of sweet things; Architecture - It represents both modern and traditional parts of Europe; Weather – very dry, cause for enormous fires;

7. Particular Impressions about Portugal Germany Good transportation; Shopping – nice places; University – Many presentations and work cases; Relaxed way of Portuguese life;

8. Particular Impressions about Portugal Austria People are very open, tolerant, patient and helpful; Great food – sofisticated kitchen; Parque das Nações is amazing; People have a good educational level and are willing to work; People Love Football; Catastrophic fires – no care for environment Low average income for people Bad economic situation Few infra-structure for bikers

9. Particular Impressions about Portugal Sweden Architecture of Lisbon makes it a nice place to walk – calçada portuguesa; “Bica” and “Pastel de Nata”; Good transportation; Shopping – Good places;

10. Particular Impressions about Portugal Slovenia Fabulous wines and soup – cheap prices; Public transport is incredible and cheap; People are nice, kind and helpful; High costs of living – Food is very expensive; Illegal drugs sold by drug dealers; Poverty – homeless people, beggars; Abortion is forbidden and women prosecuted;

11. Particular Impressions about Portugal Poland Portuguese food – especially wine; Nice people; Historical country – monuments; Portuguese people speak english well; Lack of organization in public transportation; Laziness; Strange way of greeting people – kissing; Coexistence between poverty and richness; Generally prices are high.

12. Particular Impressions about Portugal Czech Republic Passion for football; Air conditioned bus; Portuguese are friendly and helpful; Sense of group belonging; Illegal drugs sold by drug dealers; Easy access to alcoholic beverages (ISCTE); Restaurants are expensive; Poverty; Few people speak English;

13. Particular Impressions about Portugal Slovakia People rent dirty places and ask a lot of money for them; People are very nice; Nature – Beaches; Food – great atmosphere created by many good restaurants in Lisbon; Way of teaching in the Universities;

14. Particular Impressions about Portugal Macau People are nice, kind and helpful; Traditional / Classic style of architecture High costs of living – Food is very expensive;

15. Hofstede’s Dimensions Large power distance (score: 63) Ex: Subordinates expect to be told what to do; Collectivist society (score: 27) Ex: Identity is based in the social network to which one belongs; Low masculinity (score: 31) Ex: People and relashionships are important; Strong uncertainty avoidance (score: 104) Ex: Many and precise laws and rules; Portugal

16. Gestland’s Patterns of Cross-Cultural Business Behavior Portugal Moderately Deal-Focused Relationship is also important to do business Formal Culture Through status and hierarchy Moderately Monochronic Schedules, deadlines and “warm up” Very Expressive Country Close contact

17. Conclusions In some countries, the sample was not representative enough to allow us to take a pattern conclusion; All of the countries had focus more or less the same points; Poland was the country that gave us the most different point of view; All students had a positive first impression of Portugal.

18. Thank you for you attention! Presented by: Bernardo Fernandes Patrícia Mota Rodrigo Santos Verónica Paulino Any Questions?