FEELS LIKE HOME Natalie Deoleo & Emily Stolting Age: 17 & 16

Unmet need  Guardians are unable to provide healthy, homemade meals to their families due to sickness or unexpected emergencies

Solution  Fresh, healthy, home cooked meals  Delivery option  Informed with short notice

Our mission is to help disabled, sick, or just very busy people who are unable to provide for their families by making healthy, homemade, fresh meals and deliver it to them. We will relieve the stress of families and parents by taking care of their chore of cooking healthy, homemade meals. MissionSocial Impact

What is “Feels Like Home”?  Homemade meals  Delivery  Nutrition  Culture  Affordable  Stress free

Business Model Description of Expenses Variable Material Expenses Total: $11.62 Ingredients$8.73 Salad$2.50 packaging$0.39 Fixed ExpensesTotal: $ Insurance$37.00 Advertising$3.00 Depreciation$52.12 Rent & Utilities$20.00 Economics of One Unit Selling Price$40.00 Cost of var. materials exp. $11.62 Cost of labor $4.13 Other variable costs $4.39 Total COGS/ COSS$20.14 Contribution Margin $19.86 Definition of One Unit One Lasagna Dinner Monthly Break Even Units $ = 2.8 ≈3 units $40.00

Market Analysis Description of Target Consumer DemographicsGeographics Parents who are busy, sick, or disabled and can’t provide healthy meals for their families Hartford County, Connecticut PsychographicsBuying Patterns Stressed parents who need their families to eat healthy home cooked meals because they're unable People who will buy meals for their families daily or weekly Total Population Target Market Population 894,017 Market Size (based on survey) Target Market Size Market Statistics Industry Name: Catering Services Annual Industry Sales: $8 Billion 2,731 28

Promotions and Sales  Pediatrician offices  Hospitals  Word of mouth  Business cards  Newspaper ads  Social media

Competition Feels Like HomeDine WiseMagic Kitchen QualityHomemade, fresh, & healthy – feeds four Healthy pre cooked frozen meals – feeds one Chef prepared meals with no preservation LocationLocal & can deliver fresh Has to be shipped PriceReasonable- one meal that feeds four for $40.00 Expensive- meal feeds one for $11.79 Inexpensive- meal feeds twelve for $47.99 Your Competitive Advantages 1.Quality- homemade, fresh, well-rounded healthy meal 2.Location- local and can deliver fresh 3.Reasonable- worth the money because it’s a well rounded meal to feed your family

Qualifications  We will have a permit to cook in our homes  We will be licensed and have a car  One of us is fluent in Spanish  We have taken a Marketing and Entrepreneurship class

Sales Projections Total Units 224 Gross Revenue $8,960 Net Profit $1,262

Start-up Funds ItemWhy NeededCost Phone/ComputerContact with customers & ordering process Already own ServSafe CertificationCulinary school$ IngredientsTo make the meals$8.73 OvenTo bake the foodAlready own Business carTo deliver foodAlready own Total Startup Expenditures$ Emergency Fund$1, Reserve for Fixed Expenses$ Total Startup Investment$1, ROI: Return on Investment $1,262 = 69% ≈$.69 $1, ROS: Return on Sales $1,262 = 45% ≈$.45 $2,830

Future Plans  We plan to have a website that people can order off of  Deliver and have business in more than just Hartford County in about 2-3 years

Home is where the heart is Thank you for your consideration Feels Like Home FeelsLikeHomeCatering.webs