1

2 ESTONIAN SPA ASSOCIATION Aire Toffer

3 Topics to be discussed… Estonia and Estonian tourism in the present moment Estonian SPA Association The statistics of Estonian SPA Association Economic performance of the members The location of our members Reasons to be a member of Estonian SPA Association?

4 ESTONIA Tallinn Haapsalu KuressaarePärnu Narva Tartu Estonia – population ( ) Area: km² Capital Tallinn inhabitants 67% of the population lives in towns

5 Forests and wetlands, which have been preserved in Estonia represent a part of original European natural environment, which have become destroyed elsewhere. A lot of our guests are astonished by Estonia’s diverse nature. There are more than 7000 rivers and creeks in Estonia. Different forests cover almost half of Estonia’s territory. ESTONIAN NATURE

6 STATISTCS In ,47 mln tourists stayed at accommodation establishments in Estonia, this accounts for the total of 2,9 mln overnights. In 2006 the number of tourists staying at accommodation establishments rose to 2,25 mln, overnights to 4,5 mln. 27% of the overnights stayed at the accommodation establishments have been in Estonia’s Spas.

7 ESTONIAN TOURISM IN NUMBERS The export of Estonian tourism services has increased every year. In 2003 it accounted for 12bln Estonian kroons, In bln kroons.

It is remarkable that the percentage of Estonians’ overnights at accommodation establishments has rapidly increased. An important role played by the increase in attendance of spas. The percentage of Estonians in Spas 2007

9 Estonian SPA Association Established in 1996 (16 members, the total of 1600 beds) At present 15 members, with the total of 4000 beds (mostly 3*- 4*) Average utility rate in % All the members have the license allowing rehabilitation services, issued by the Health Care Board 13 members are private capital based, 2 enterprises belong to local municipalities In 2007, the total of 2300 employees worked in the establishments of the Association

10 In 2001, clients used the services the members of the Estonian Spa Association (13), with the total of overnight stays. In 2006, clients used the services of accommodation establishments, with the total of overnights. Estonian SPA Association

11 SWEDEN FINLAND RUSSIA The Central Markets CENTRAL MARKETS NORWAY

12 According to 2006 data, 52% of the spa clients come from Finland, 27% are the domestic clients, 7% come from Sweden, 3% from Russia and 3% from Norway. Tourists from other countries form 8%. ESTONIAN SPA ASSOCIATION Finns and Estonians form approximately 80% of the clients of Estonian SPA Association’s spas.

13 According to the data of 2007, more than 30% of spa clients are over 65 years of age. Clients at the ages of constitute a large majority. ESTONIAN SPA ASSOCIATION

14 Members’ Economic Performance Total turnover of Estonian Spa Association’s enterprises in 2001 was 22mln EUR, the profit ca 4 mln EUR. The corresponding figures in turnover ca 54 mln EUR. ESTONIAN SPA ASSOCIATION

15 HISTORY Kuressaare (1824) Haapsalu (1825) Pärnu (1838) Narva-Jõesuu (1873) The first health resort facilities were established in Estonia over 180 years ago. Over time, new spa enterprises have been established all over Estonia.

16 SPA Narva- Jõesuu Toila SPA hotel NORTHERN ESTONIA SPA Narva-Jõesuu (118 beds) Toila SPA hotel (285) Pirita TOP SPA Hotel (497) Viimsi SPA (208) Viimsi SPA Pirita TOP SPA Hotel

17 SPA hotel LAINE Thalasso SPA Fra Mare Haapsalu Neurological Rehabilitation Center WESTERN ESTONIAI SPA hotel LAINE (173) Thalasso SPA FRA MARE (223) Haapsalu Neurological Rehabilitation Center (102) Saaremaa SPA Hotels (615) Saaremaa SPA Hotels

18 Spa ESTONIA Spa TERVIS Spa-hotel & waterpark TERVISE PARADIIS Spa hotel VIIKING Spa hotel SÕPRUS PÄRNU Spa ESTONIA (485) Spa TERVIS (530) Spa-hotel & waterpark TERVISE PARADIIS (244) Spa hotel VIIKING (268) Spa hotel SÕPRUS (131) 0

19 SPA VÄRSKA PÜHAJÄRVE Spa Hotel Spa VÄRSKA (165) PÜHAJÄRVE Spa Hotel (200) SOUTHERN ESTONIA

20 Reasons to be a member… Common marketing activities in foreign markets Cooperation projects Participation in legislative processes Training projects, study visits Sharing information, statistics An opportunity for the exchange of experience

21 ESTONIAN SPA ASSOCIATION Address: Sadama 9/11, Haapsalu, ESTONIA E-post:

22 THANK YOU !