When Search Engines Do Search Marketing Search Engine Strategies Conference & Expo August 2006 Todd Sims VP, Marketing

2 Overview About Business.com: Web's leading search and directory service dedicated exclusively to business 65,000 business categories & subcategories in directory Originally developed by industry experts and library scientists Our SEO Approach: Create the best experience possible for our users and optimize that for the search engines. Leverage our unique “footprint” across thousands of business topics. Leverage our unique relationships with large business publishers.

3 SEO Examples Three SEO Examples… #1 – On-page SEO - Category Page Treatment #2 – On-page SEO – PageRank Distribution Strategy #2 – Off-page SEO – Clean Link Strategies

4 #1 – On-page SEO – Category Page Treatment Title – Before: Accounting Information – After: Accountants and Accounting Services Pretty Name – Before: Customer Relationship Management – After: CRM Description – Before: Resources for getting a business started. – After: Vendors that specialize in helping entrepreneurs start a business. Resources for how to start a small business and providers of new startup business ideas.

5 #2 – On-page SEO – PageRank Distribution

6 #3 – Off-page SEO – Clean Link Strategy