GOLD C HALLENGE N OVEMBER 12, 2014

H ISTORY 1 DateDonorsDollars May 20, 2011 (FY11)280$21,900 February 29, 2012 (FY12)480$32,590 November 15, 2012 (FY13)541$30,490 October 17, 2013 (FY14)396$27,382 Historically emphasized dollar based goals Change in time of the year

R ULES OF THE C HALLENGE 2 Participation based challenge Gift must be made within the 24-hour timeframe Can accept second gifts Can make monthly gifts One gift made by an alumni couple counts for two donors Can use any giving link or give over the phone GOLD (Graduates of the Last Decade) participants only count toward the total ( )

P ROCESS Two Part Process 1.Technical - making it happen a.Real-time processing of gifts b.Personal to each donor c.Continuous updates to web page listing donors and tracking progress towards goal 2.Promotional - keeping it going a.Team of volunteers promoting the challenge b.“Shout outs” on Twitter to donors c.Personal emphasized sharing social media graphic that was provided with their number d.Announcing additional challengers 3

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R ESULTS 761 Donors 22 First Time Donors 49 who had lapsed 5 or more years Extended 3 times Challengers contributed $72,500 GOLD contributed $30,993