1. Goal: Conversation about increasing the value of alumni relations on your campus through a measurable and impactful alumni engagement plan. Measuring Alumni Engagement Lee Denker, University of Nebraska at Omaha

2. Why Alumni Engagement? Measurable Timely Leadership Expectations Increase Effectiveness To be BETTER!

3. Do people really care?

4. Q: Of the following, what generated the most results on Google?

5. Engagement Alumni Engagement Customer Engagement Corporate Engagement Client Engagement Donor Engagement Alumni Engagement Metrics Q: What form of engagement generated the most results on Google?

6. 1.Engagement 2.Corporate Engagement 3.Customer Engagement 4.Client Engagement 5.Alumni Engagement 6.Donor Engagement 7.Alumni Engagement Metrics Q: What form of engagement generated the most results on Google? 2012 370M 122M 49M 24M 23M 10M 700K

7. 1.Engagement 2.Alumni Engagement 3.Donor Engagement 4.Customer Engagement 5.Corporate Engagement 6.Client Engagement 7.Alumni Engagement Metrics Q: What form of engagement generated the most results on Google? 2015 390M 70M 58M 39M 27M 16M 500K 2012 370M 23M 10M 49M 122M 24M 700K

8. People are talking about Alumni Engagement It is growing in importance Metrics may be harder to define

9. Alumni Engagement Definition: Activities and experiences designed to identify, cultivate, steward, solicit, and manage gifts of time, talent, and treasure from former students and graduates of a given institution or enterprise in service to the needs of both alumni and alma mater. Working Title: Toward a Definition and Taxonomy for Alumni Engagement

10. Alumni Engagement possibilities: Financial contribution Volunteer for a club, reunion, board Attend on-campus events Pay membership dues Mentor students or young alumni Contribute media content Maintain accurate alumni data Serving as recruiting ambassador Others?

11. Let’s Explore Ideas!

12. Cornell http://www.alumni.cornell.edu/volunteer/documents/Alumni%20Affairs%20Metrics%20May%202011.pdf

22. VISION: To ignite a highly engaged alumni network to promote and achieve UNO’s vision and goals. MISSION: We drive alumni engagement and support with distinctive communications and innovative programs, enhancing pride in a UNO degree.

23. Definition of UNO Alumni Engagement: An engaged UNO alum actively maintains a personal connection with UNO through consistent attendance in UNO-sponsored events and/or alumni programs, through participation that helps UNO achieve its mission, and through financial support. Expectations are clearly identified in the definition: 1.Attend 2.Participate/Volunteer 3.Give

24. INSERT SCORECARD GRAPHIC

25. Advancement Live http://www.higheredlive.com/advancement-live/ Showcasing innovation in fundraising for college and university development, and engagement strategies for alumni affairs professionals.

26. Gallup – Purdue Index http://www.universitybusiness.com/article/measuring-alumni-well-being-and-engagement

27. Takeaways: Alumni engagement metrics help to quantify our value Learn from other Association’s plans, but personalize them to meet the needs of your school Try not to be intimidated or overwhelmed by the progress and success of others Define your engagement target and move toward it in manageable steps Sell the value of alumni engagement and your plan everywhere you can and to anyone who will listen Stop from time to time to show progress and celebrate

28. Audience Engagement Time!