Typography. the design and use of typefaces as a means of visual communication how to select, size, arrange, and use typefaces.

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Presentation transcript:

Typography

the design and use of typefaces as a means of visual communication how to select, size, arrange, and use typefaces

Serif a line or curve projecting from the end of a letter stroke

Transition variation in stroke weight remember, weight = thickness thick thin

Stress an imaginary line through the thinnest parts of curved letter Diagonal Stress O Vertical Stress O

The Basic Parts of Letters: A b C d E f G h I j cap height

The Basic Parts of Letters: A b C d E f G h I j x height

The Basic Parts of Letters: A b C d E f G h I j baseline

The Basic Parts of Letters: A b C d E f G h I j bowl

The Basic Parts of Letters: A b C d E f G h I j ascender

The Basic Parts of Letters: A b C d E f G h I j serifs

The Basic Parts of Letters: A b C d E f G h I j descender

Categories of Type: Oldstyle

Categories of Type: Moder n

Categories of Type: Slab Serif

Categories of Type: San Serif

Categories of Type: Script

Categories of Type: Decorative

Categories of Type Activity: Open a blank full page document in MS Publisher Find three different oldstyle fonts and type the word oldstyle in each of the fonts (you will have the word oldstyle typed three times in three different oldstyle fonts) Do the same for the other categories of type

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