Randy Rzewnicki, Ph.D./Holger Haubold HEAT Workshop Utrecht January 2016 Applications of HEAT

What can you use it for? Project Evaluation: new or old projects –Value of health benefits of increased use Assess current use –What is cycling worth in my city, region, country? Modelling –Projected future cycling

What data do I need to start? Number of people affected Data on levels of walking/cycling Average duration or distance walked/cycled

Read the user guide! /E96097.pdfhttp:// /E96097.pdf Background Methods Assumptions Tips

Applications: examples

6 Economic Effects of UK Cycling Delivery Plan Goal: double cycling trips  cycling modal share in %  & 2050 => 5% FACTORS Increased physical fitness ( HEAT ) decongestion casualties from car usage workplace absenteeism due to improved health greenhouse gas emissions noise air quality improvements in journey quality Benefits £ 7.6 billion (2025) & £ 46.5 billion (2050) (Fiona Crawford &Robin Lovelace, U Leeds)

Economic Benefits of Cycling England Increasing cycling modal share to 25% by 2050 ca £ 250 billion in economic benefits due to cycling - CTC (Cyclists’ Touring Club)

8 All internal and external benefits of cycling together 7.4% bicycle use (Eurobarometer 2010) + turnover of related industries > € 200 bn annually > € 400/person EU The New Cycling Economy: € 205 bn /year

Health benefits have largest share: billion € Base: 77 billion km/year cycled by adult population 7% daily cyclists, 43 % regular/occasional, 50% don‘t cycle

New report: Turn up the HEAT Assessing use of HEAT across Europe Giving recommendations on how to increase use

New report: Turn up the HEAT national level support for HEAT is increasing, wide usage at local/regional level + academic publications usage promoted by enthusiastic „early adopters“  create network of users lack of data on cycling is a key barrier to use of HEAT

Thanks for your attention!